2023-12-23 20:18
Today, I’d like to talk about marketing personas. I believe it’s fundamental to any marketing campaign. Over the years marketing personas helped me and my clients craft more rele… Read More
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Seo Consultant - Alexander Zagoumenov Blog
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An SEO consultant helping companies around the world get visible in search engines. I perform SEO audits, provide SEO training and develop SEO strategy.
2023-12-22 02:02
Organic search is the third major opportunity area in SERPs. Read my earlier article for context. Organic search usually drives Awareness stage visitors (not ready to buy yet).
The bigges… Read More
2023-12-20 17:29
Today, you will learn what local search is, what affects local rankings and what you, as a business owner, can do to start and improve your positions in local search results.
Note that lo… Read More
2023-12-07 02:59
Paid search is one of the search engine marketing opportunity areas.
In this guide you will learn how to place your business front and center in online searches using Google Ads as an exa… Read More
2023-12-06 20:26
Today I will define the field of search engine marketing and review three opportunity areas in Search Engine Results Pages (SERPs). This article will serve as a foundation for the future con… Read More
2023-12-06 17:08
Use this UTM builder to create and manage your campaign tracking. You can generate tagged URLs for your Google Ads, Facebook, LinkedIn, Twitter, etc. campaigns in seconds. Best of all, this… Read More
2023-12-02 22:14
Ever needed to create a Google My Business profile for a client or friend? This guide will help you do it quickly and easily. As a bonus I’m sharing my Google Form for my client intake… Read More
2023-12-02 22:12
In this guide I will cover how to setup a Google My Business profile. We will take it step by step as follows:
What is Google My Business or GMB?
Can any business have a GMB prof… Read More
2023-08-29 21:18
This guide is for someone who has a business idea and needs customers. It outlines the approach to driving customers to your business. It will give you a good overview with references to key… Read More
2020-11-17 19:20
Ever needed to create a Google My Business profile for a client or friend? This guide will help you do it quickly and easily. As a bonus I'm sharing my Google Form for my client intake quest… Read More
2020-04-20 21:44
In this simple step-by-step guide I will cover how to setup a Google My Business profile. I will cover what a GMB profile is, who it's for, why you need it and how to actually create your pr… Read More
2014-07-05 09:38
I love WordPress. I’ve built sites using wordpress and I do a lot of SEO work for clients based on WordPress websites. I’ve been getting regular questions about WordPress spam co… Read More
2014-07-05 09:38
I love WordPress. I’ve built sites using wordpress and I do a lot of SEO work for clients based on WordPress websites. I’ve been getting regular questions about WordPress spam co… Read More
2014-02-14 17:33
I’ve been meeting a few small business owners lately and I hear very similar questions and comments like:
We need to do inbound marketing; can you do that for us?
We’re looking t… Read More
2014-02-13 17:54
Being indexed by Google or Bing is the first step to ranking. A search engine needs to know that your pages exist before it can place you at the top. There’s a number of ways to check… Read More
2014-02-12 18:00
As you might have figured out by now I’m writing a small business SEO guide to help you guys get more organic traffic from Google. By the way, if you haven’t submitted your quest… Read More
2014-02-11 09:45
I’m working on a small business SEO guide and wondering if you could provide me with some input of questions you’d like answered in it. I do have an outline but knowing exactly w… Read More
2013-11-02 11:21
This post was inspired by another post at ManageWP on the future of website development. In short, the author is stating that web development as an industry is changing its nature. Toda… Read More
2013-09-26 05:45
There’s a couple of things I wanted to share with you. First of all, I just launched an email marketing guide to help you get started on the right foot following all the CAN-SPAM regul… Read More
2013-08-24 11:24
I’m working with a good company that develops an amazing product. RealtimeBoard utilizes email marketing as a tool to improve conversion on selling their tool. A few days ago th… Read More
2013-02-15 10:03
This is a practical on-page SEO guide. Here I’m talking about key on-page elements that contribute to page relevance for specific keywords. What makes it unique is the fact that I&rsqu&hell…Read More
2012-11-05 17:00
You’ve noticed that recently I started sharing a SEO infographics and I hope you enjoy some of the best ones I’m choosing to share. In this post I’d like to go into… Read More
2012-11-02 16:00
Choosing a domain name is important when planning your product launch. There’s a few things on choosing domains for SEO that I’ve already talked about. But the reason I wanted to… Read More
2012-10-17 10:00
Have you ever been asked to create a Linkedin Company page for a client? If so, it’s likely that you’ve ran into a few issues just like I did. In fact, I’ve been meaning to… Read More
2012-06-11 15:00
Duplicate content is bad. Just like breaching copyright law or cheating at the university (plagiarizing your friend’s work). Google, in this case, the authority which will penalize you… Read More
2012-06-03 15:00
URL construction is one of the most frequent things being overlooked in the website design process. Way too often I see URLs that are long, not descriptive and confusing to both people and… Read More
2012-05-31 15:00
Domain is an important part of your overall SEO efforts. Good domains tend to get higher rankings in Google and Bing. Here I want to share a few things you want to keep in mind as it relate… Read More
2012-05-29 15:00
You’ve probably heard the term SEO hosting and may have wondered what hosting has to do with search engine optimization. Here’s I want to share a few thoughts on the matter to h… Read More
2012-05-22 15:55
I’ve been reading on a cool deck with online marketing facts and charts from HubSpot. Among other things I came across a slide, in the image below, that made me stop and think of mobil… Read More
2012-03-03 07:34
Pinterest is a new popular kid on the block of social media tools. As with many other social media profiles you get a profile page. In my case it’s pinterest.com/zagoumenov. You… Read More
2011-12-08 08:04
By now you probably have a number of social media profiles created such as Twitter, Facebook Page, Linkedin profile, SlideShare account, etc. Although these are not located under your domain… Read More
2011-10-19 16:00
Earlier this week I talked about 5 reasons to SEO images on your website. In this post I’ll talk about how to ensure you have SEO friendly images on your website or blog. There’s… Read More
2011-10-11 16:00
PDF stands for Portable Document Format and is an internationally accepted format for managing documents online. The chances are that if you have a website and distribute Word format documen… Read More
2011-09-09 16:00
A colleague asked me about one page websites SEO, specifically “Is it bad for SEO to have single page websites?”. I wanted to share my response with you in hopes that the answer… Read More
2011-08-09 22:49
What you track on regular campaign basis depends on what your goals are. Generally speaking, there are three main areas of SEO analytics I look at on campaign basis: change in rankings, chan… Read More
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