The SEO landscape has Changed quite a bit in 2016, and even bigger changes are coming. To that end, I want to recap some of the big stories in SEO from this year and preview the one big change that can have a massive impact in 2017.
Google is updating Penguin in real time with a focus on devaluing links, not sites
Penguin is Google’s name for their “link spam” filter aimed at websites that try to influence their Google rankings through paid links or link schemes. Last September, Google updated its filter to become a part of Google’s core algorithm. From this point on, the filter will be updated in real time instead of during periodic rolling updates as it has in the past. This will lead to both faster penalties and recoveries from bad links.