Google’s Mobile friendly update:  Google has made mobile friendly algorithm update on April 21, 2015.

Let us share some details on the same by finding answers to a few important questions. 

• What is Google’s Mobile Friendly Website algorithm update?
• Why it is important to have mobile friendly website?
• How it can affect your desktop and mobile search rankings?
• How to overcome or recover ranking drops from Mobile friendly algorithm update?

What is Google’s mobile friendly website algorithm update?

As mentioned earlier, Google has made an algorithm update recently this week which is related to mobile friendly website. Through this algorithm, Google will focus more on websites which are mobile friendly and give better ranking to such sites for query related to the services which are made through mobile, such as “Restaurants, Beauty salon, & Pizza delivery etc”.  As of now Google is not considering it as a ranking factor but will give preference to the websites which have their mobile versions in place.

Why it is important to have mobile friendly website?

The recent data suggests that more than 93% people are using mobile phones and out of this 81% are using smart phones and accessing internet through the same on a regular basis. Nowadays most of the websites are getting 60-70% traffic from mobile devices and to gain this traffic and to engage these users, websites must be mobile friendly else they will lose these users.

How can it have an effect on your desktop and mobile search rankings?

Desktop and mobile searches are totally different from each other. Both have separate algorithms to give results but of course you will get good results when you have desktop website along with mobile website.

How to overcome or recover ranking drops from Mobile friendly algorithm updates?

If you have experienced a significant drop in traffic (from desktop) then there must be a lot of reasons behind it because mobile algorithm update is separate from desktop searches. Still if you are losing traffic then I recommend you to use mobile friendly websites along with your desktop versions. You can choose a mobile website, responsive design or even dynamic serving to get it done. After getting mobile website done create sitemap for mobile phones and submit/verify it in webmaster and within a couple of days you will see significant improvement in traffic.

Some more FAQ on Google mobile friendly algorithm update:

Question: What is the date of release of the recent Google mobile friendly algorithm update?
Answer: 21st April, 2015

Question: Is it rolled out 100%?
Answer: Yes

Question: Is it affecting desktop search results?
Answer: No

Question: Will Google consider it as a ranking factor?
Answer: Not Yet

Question: Can we expect significant improvements in rankings after getting developing a mobile version of our website?
Answer: It’s not necessary that you will get higher ranking after getting a mobile website developed but yes, you can see a gradual improvement in rankings and traffic over a period of time.

Question: Is there a possibility to experience huge ranking and traffic drop after this rollout in desktop search?
Answer: Not particularly from this algorithm update as there are a lot of other factors on which affect traffic and rankings.

Question: What should be the key points to remember while developing a mobile website?
Answer:

• Website must have clean navigation
• Content must be served in precise format
• Internal page links must be clean and separated well from each other
• Images must be optimized
• Primary pages/products/services must be visible on first click
• Website must be having active call link
• Page load time must be as minimum as possible(between 1-3 sec)

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