2024-04-08 06:38
The number 1 goal of any online store is converting website visitors into customers. This process is known as Conversion Rate Optimisation (CRO) and is an important aspect of any ecommerce m… Read More
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Blog - Open Circle Solutions Blog
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Open Circle Solutions Web Marketing and SEO blog were created for all the ramblings in the online world concerning Web and Online Marketing.
2024-04-03 08:53
Using and understanding analytics with ecommerce marketing has become a cornerstone for digital marketing agencies and online store owners. What are the key metrics, tools, strategies, and e… Read More
2024-03-25 10:12
With the rise of voice-enabled devices like smartphones, smart speakers, and virtual assistants, voice search has become a significant factor in search engine optimisation (SEO) strategies… Read More
2024-03-18 06:57
The integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies has revolutionised the landscape of ecommerce marketing. These advanced technologies are not just buzzw… Read More
2024-03-11 06:06
This post is the first in a series of snippets from the ebook “Mastering Google Analytics 4 For Ecommerce Success“ that I’ve published on Amazon on how you can start measur… Read More
2024-03-05 05:35
An online presence is important for any business, especially those with an online store. An experienced ecommerce marketing agency can play a pivotal role in helping your online business sta… Read More
2024-02-26 06:53
While content quality and relevance play significant roles in SEO, technical aspects often determine a website’s overall performance. This is where a technical SEO audit comes into pla… Read More
2024-02-23 06:50
Semantic SEO goes beyond traditional keyword-centric optimisation, focusing on understanding the intent and context behind user search queries. It leverages advanced technologies like natura… Read More
2024-02-13 05:58
Subscription models have transformed the way consumers interact with brands. From streaming services to meal kits, subscriptions offer convenience, personalisation, and value. With ecommerce… Read More
2024-02-05 03:47
Lead generation for real estate gives agents a way to target buyers and sellers more effectively. Using carefully crafted strategies and campaigns, agents have the chance to attract more lea… Read More
2024-01-29 05:58
In an era where data reigns supreme, understanding user behaviour and making informed decisions are critical for online success. One powerful tool that empowers businesses to achieve this is… Read More
2024-01-23 06:04
Mastering the art of effective ecommerce marketing is key to driving sales and staying ahead of the competition if you have an online store. As an ecommerce entrepreneur, understanding and i… Read More
2024-01-16 05:55
Online, local businesses face the challenge of standing out in their communities. The key to overcoming this challenge lies in mastering the art of Local SEO (Search Engine Optimisation). Th… Read More
2024-01-09 04:13
As the ecommerce landscape continues to expand, ecommerce SEO is gaining increasing importance. The online shopping environment is competitive, both in South Africa and on a global scale. Wi… Read More
2023-12-29 06:15
Staying ahead of the curve is crucial for online success. One powerful tool that often goes underutilised is schema markup. Let’s explore the intricacies of schema markup, exploring ho… Read More
2023-12-19 03:57
Ecommerce marketing success hinges on a deep understanding of consumer behaviour and effective strategies to drive growth and conversions. Leveraging powerful tools like Google A… Read More
2023-12-14 05:31
Ecommerce marketing is the dynamic space where strategy intersects with data, determining success through the careful decoding of metrics that drive growth. In this comprehensive exploration… Read More
2023-11-13 05:49
Having an online store, where consumer behaviour, market trends, and competition fluctuate swiftly, pricing is one of the most critical and dynamic elements in the success of an online store… Read More
2023-11-03 09:23
Ecommerce has reshaped the way we shop and interact with brands and one concept has risen to prominence – “micro-moments.” These fleeting instances are the critical junctur… Read More
2023-10-18 07:08
The term “Global SEO” has emerged as a powerful strategy for businesses seeking to expand their reach beyond borders, tapping into new markets, and connecting with a diverse, wor… Read More
2023-10-03 07:39
At the core of Technical SEO (Search Engine Optimisation), you’ll discover a powerful tool: Structured Data Markup. This blog post takes a comprehensive dive into the realm of Technica… Read More
2023-09-21 08:59
The art of lead generation has never been more critical for businesses aiming to enhance their revenue streams. And within the realm of digital marketing, Google Ads stands tall a… Read More
2023-09-11 11:51
In the fast-paced world of digital marketing, two acronyms reign supreme: UX (User Experience) and SEO (Search Engine Optimisation). While these terms may seem disparate in their focus, they… Read More
2023-08-30 07:07
The world of search engine optimisation (SEO) is always changing. One of the most fascinating and game-changing developments in recent years is the rise of zero-click searches. These searche… Read More
2023-08-14 06:38
Establishing and maintaining customer loyalty in the realm of ecommerce marketing can be a challenging feat. With a plethora of options available to consumers at the click of a button, busin… Read More
2023-08-02 13:34
With ecommerce marketing, you should always seek innovative ways to capture the attention of your target audience and drive sales. One such powerful approach that has revolutionised the way… Read More
2023-07-24 08:48
With ecommerce marketing, online businesses are continually in search of innovative strategies to set themselves apart and effectively connect with their target audience. One highly acclaime… Read More
2023-07-10 09:39
With your online store, capturing the attention of potential customers and guiding them through the purchase journey is crucial. However, it’s disheartening when shoppers add items to… Read More
2023-06-22 12:08
Online stores are constantly seeking new ways to stay ahead of the competition. One method of gaining popularity is harnessing big data to drive personalised ecommerce marketing strategies… Read More
2023-06-07 07:54
Enhancing the average order value (AOV) is a crucial aspect of successful ecommerce marketing. The art of upselling and cross-selling plays a pivotal role in encouraging customers to spend m… Read More
2023-05-31 06:31
Expanding your ecommerce marketing strategy business to international markets has become an enticing opportunity. With the right strategies in place, you can tap into a global customer base… Read More
2023-05-23 06:31
Staying ahead of the competition requires a comprehensive understanding of search engine optimisation (SEO) techniques. One crucial aspect of effective SEO is advanced keyword research. Gone… Read More
2023-05-16 10:35
It’s not enough to just have a website and hope that customers will find you. To stand out in a crowded online marketplace, you need to implement advanced SEO techniques to boost your… Read More
2023-05-09 07:03
Data analysis plays a crucial role in driving results in ecommerce marketing, lead generation, search engine optimisation and basically everything with digital marketing. Without analy… Read More
2023-05-02 07:03
Ecommerce marketing is becoming increasingly important for businesses that want to succeed and thrive in the online marketplace. With more and more people shopping online, it’s essenti… Read More
2023-04-17 11:00
As an ecommerce business owner, you’re always looking for ways to grow your customer base and increase revenue. One effective way to achieve this is by boosting your average order valu… Read More
2023-04-11 07:31
With ecommerce marketing, social proof can be a powerful tool for driving sales. One of the most effective forms of social proof is customer reviews. When potential customers see positive re… Read More
2023-04-05 09:42
Paid advertising can be a game changer for any ecommerce marketing strategy if you want to increase traffic, generate leads, and boost sales. By using paid advertising, businesses can target… Read More
2023-03-30 11:45
If you have an online store, how can you stay ahead of the competition? One of the most effective ways to achieve this is by understanding your customers and what they want. By analysing cus… Read More
2023-03-27 06:41
Appearing at the top of SERPs for intent-driven keywords through effective search engine optimisation (SEO) can be a game-changer for online businesses. However, with so many factors at play… Read More
2023-03-20 08:07
With more and more people use their smartphones to search for local businesses, optimising your website for local search has become essential. Local Search Engine Optimisation, which involve… Read More
2023-03-13 06:13
The world of ecommerce is rapidly growing, with more and more businesses transitioning to online platforms to reach a wider audience. However, with increased competition, understanding the p… Read More
2023-03-08 06:23
For any online store, ecommerce marketing has become a crucial part of determining it’s success.. However, attracting visitors to your ecommerce site is only half the battle. The real… Read More
2023-03-06 08:27
Search engine optimisation (SEO) is an ever-evolving field, and it requires a lot of effort and time to keep up with the latest trends and best practices. One of the most critical aspects of… Read More
2023-03-01 06:24
In the world of ecommerce, measuring your marketing return on investment (ROI) is crucial for the growth and success of your online business. Without a clear understanding of which metrics t… Read More
2023-02-27 06:04
Voice search is becoming increasingly popular and is set to continue to grow in 2023. For any online business, it’s important to optimise your content and search engine optimisation st… Read More
2023-02-21 10:46
Search engine optimisation (SEO) is a crucial aspect of digital marketing for businesses looking to attract more customers through online searches. However, search algorithms are becoming mo… Read More
2023-02-20 08:55
In the ever-competitive world of ecommerce marketing, it is essential to acquire new customers for business growth. But equally important is retaining existing customers, who not only spend… Read More
2023-02-17 05:57
Schema markup is a powerful tool that businesses can use to improve their search engine optimisation strategy, search engine visibility and enhance the user experience of their website. By p… Read More
2023-02-15 13:41
In the world of ecommerce, businesses need to find ways to differentiate themselves from competitors to succeed. Personalisation is an effective tool that can help ecommerce businesses creat… Read More
2023-02-14 05:54
In recent years, the world of search engine optimisation (SEO) has undergone significant changes. Gone are the days when it was enough to simply stuff a website with keywords to rank well in… Read More
2023-02-13 05:38
Ecommerce has undergone a remarkable transformation in recent years, and the integration of Artificial Intelligence (AI) and Machine Learning (ML) has played a significant role in driving th… Read More
2022-04-12 11:39
The ecommerce market largely refers to the private sale of online physical goods to end-users; this includes Business To Consumer (B2C) and Business to Business (B2B) sales. Other examples o… Read More
2022-04-06 10:18
Businesses depend heavily on content marketing to attract new clients and boost revenue. Online stores generally focus on the buying power of adults but often neglect to consider the purchas… Read More
2022-03-30 05:26
Ecommerce marketing goals play a vital part in your overall growth and success. Although these may shift over the course of the year, veering too far away from your goals is never ideal. One… Read More
2022-03-07 10:15
Easter is approaching and many stores are already planning their ecommerce marketing campaigns. Brick and mortar stores have been preparing for this holiday, too, with plenty of colourful di… Read More
2022-02-23 08:57
4 Free Ecommerce Marketing Copywriting Tips
Copywriting is as much a technical skill as it is an art. Here are a few things you should take to heart when writing copy for your ecommerce webs… Read More
2022-01-25 06:20
2022 marks our third year of life since the outbreak of Covid-19, which caused a rapid upswing in ecommerce marketing thanks to social distancing measures and lockdowns. It could be argued t… Read More
2022-01-06 08:25
The role of ecommerce marketing is to make it as easy as possible for customers to make a purchase. Payment gateways play a similar role, allowing customers to complete their purchase quickl… Read More
2021-11-22 05:55
The growth of ecommerce marketing solutions in South Africa is directly linked to the growth of the ecommerce sector. Investment in marketing is necessary to grow your business. Yet, at the… Read More
2021-11-16 05:00
If you haven’t started already, then you’d better get on with preparing your ecommerce marketing strategy for the 2021 holiday season.
Every year, retail markets – both phy… Read More
2021-10-26 07:00
The boom in ecommerce marketing over the last few years is a big indication that the online retail space is rapidly expanding. Coupled with the closure of many large retail chains, this coul… Read More
2021-10-19 07:03
Brand advocates play an integral role within ecommerce marketing. Unlike paid influencers, brand advocates promote your brand purely because they love what you do. You already know how impor… Read More
2021-09-21 10:20
Ecommerce marketing works for a wide range of product niches and business models. For franchises, it can be a valuable way to build a brand within a brand. Unlike independently-owned stores… Read More
2021-09-08 07:20
If you’re looking for a way to engage with your audience on a far deeper level, neuromarketing can be an excellent tool for lead generation.
This approach applies to the physiological… Read More
2021-08-26 08:58
Quizzes are a highly effective tool in any lead generation strategy. Unlike traditional lead forms, quizzes are fun, interactive, and designed to keep your audience’s attention for lon… Read More
2021-08-17 06:00
Viral ecommerce marketing campaigns can seem like a fantastic idea for any online store. In a world of influencer marketing, social media traffic boosts and other tactics designed to drive m… Read More
2021-08-10 04:58
In ecommerce marketing, data security and privacy play an extremely important role. POPIA (the Protection of Personal Information Act) has been a hot topic lately. This act was finalised and… Read More
2021-08-02 07:06
Ecommerce is a term that gets thrown around in a rather abstract context. There are many brands that use an online store to increase sales and generate new leads. But when it comes to SMME&r&hell…Read More
2021-07-27 06:08
Lead generation data forms the heart of every campaign. If it’s not at the centre of your strategy, you will find it impossible to see any results. With the POPI Act now fully in place… Read More
2021-07-19 10:18
There are certainly many ecommerce content strategy trends out there that add genuine value. From video content to personalised guides, many trends will enhance your strategy. That’s n… Read More
2021-07-05 12:36
Although making that initial sale may seem all-important in your ecommerce marketing strategy, your post-sales efforts can be even more essential for growth.
Post-sales applies to everything… Read More
2021-06-23 09:27
Customer journey optimisation plays a vital role in every area of ecommerce marketing. The journey begins from the moment a potential customer learns about your store. They may arrive from a… Read More
2021-06-14 03:49
In lead generation, secondary audiences can be an overlooked target market. Primary audiences are the key focus for just about every campaign. This makes a lot of sense. This is the audience… Read More
2021-06-09 12:34
Ecommerce SEO plays a vital role in the growth of any online store. Today, thanks to COVID and the natural move towards online retail, the ecommerce marketing space is bigger than ever. More… Read More
2021-06-01 05:50
As the online retail space continues to rapidly grow, it gets harder to make your ecommerce marketing strategies stand out. For many new stores, this can be incredibly daunting. Trying to co… Read More
2021-05-24 05:48
Creating a sense of urgency in your ecommerce marketing campaigns is an excellent way to drive sales. Urgency makes customers feel that they have to act quickly. It can make all the differen… Read More
2021-05-19 13:07
As new trends and technologies emerge, it’s easy for lead generation strategies to veer off the proverbial beaten track. There is certainly nothing wrong with implementing new ideas an… Read More
2021-05-03 07:28
Micro conversions refer to the small moments that get you closer to your lead generation goals. Unlike macro conversions, which would be something like making a sale or booking a consultatio… Read More
2021-04-29 07:22
Although no online store likes the thought of dealing with complaints, you can minimise the impact they have with a few simple ecommerce marketing strategies. For many e-tailers, complaints… Read More
2021-04-20 09:32
One of the many great things about lead generation is that it evolves all the time. While tried-and-tested strategies will always be essential, there are other creative ideas to try as well… Read More
2021-04-13 11:53
As the slow fashion trend continues to grow, vintage clothing stores need to up their ecommerce marketing game to stay ahead. Pre-loved, vintage, second-hand or pre-owned clothing is the ant… Read More
2021-04-07 08:31
Trust signals play an important role in ecommerce marketing. These take many forms, from reviews and testimonials to about pages, website trust badges, fair policies, and any other factor th… Read More
2021-03-25 09:59
Google snippets are an excellent way to improve your SEO results. In the highly competitive SERPs, it’s not always as easy as it seems to get your content in that converted top-of-page… Read More
2021-03-15 08:12
Ecommerce funnels take customers through various stages. These include awareness, consideration, decision, and retention. Marketing strategies are aligned in each stage to take the customer… Read More
2021-03-08 07:37
The relationship you have with customers plays an integral part in your ecommerce marketing efforts. From human-centred marketing to various other strategies designed to put the customer fir… Read More
2021-03-03 12:15
Ecommerce marketing is essential for all types of online stores, including dropshipping stores. Unlike stores that sell products directly from inventories, dropshipping businesses do not kee… Read More
2021-02-19 08:06
Customer perception plays a vital role in lead generation. How your audience sees your brand makes all the difference to whether or not they will interact with your business.This could be in… Read More
2021-02-04 06:20
Video offers a highly effective tool within your lead generation strategy. Used properly, video has the potential to increase brand awareness, generate new leads and drive conversion. There… Read More
2021-01-25 03:56
Ecommerce marketing is often focused on bringing in new customers than retaining existing customers. A great deal of time and resources are used to reach new customers, through various campa… Read More
2021-01-04 07:09
The start of a new year is always a good opportunity to refresh your SEO strategies, setting you up for the year ahead. The constant changes, technology and trends within SEO as a whole mean… Read More
2020-12-29 06:15
As the backbone of every ecommerce marketing strategy, your customers should always be kept front and centre across every campaign you are running. Without customers, there will be no online… Read More
2020-12-24 06:53
After the year we’ve had, lead generation is just one of the things that will never be the same again. This is not necessarily a bad thing, however. As with all areas of digital market… Read More
2020-12-14 10:19
Data privacy plays an essential role in lead generation and failing to recognise this role can end up having far more serious consequences than you think. South Africa’s POPI… Read More
2020-12-07 05:46
Search engines get smarter every year and as this happens, your SEO strategies should be evolving, too. It can be challenging to keep up with the many changes that happen each year. For some… Read More
2020-12-01 06:13
As COVID-19 and the resultant lockdown has drastically changed the way that people shop, ecommerce marketing is going to play a vital role in the festive season. While some shoppers are stil… Read More
2020-11-23 05:54
In today’s competitive world, the need for SEO-friendly lead generation is more important than ever. Taking ahead of your competitors means having a solid SEO strategy in place that go… Read More
2020-11-16 05:55
Ecommerce marketing has played a big role in the global economy throughout the lockdown. In terms of local economies, it is equally important. Many traditional brick and mortar stores have b… Read More
2020-11-04 06:31
Although it may work a little differently to regular Search Engine Optimisation (SEO), social media SEO can be an incredibly useful way to boost your ranking organically. Shares, likes and c… Read More
2020-10-23 07:53
Long before lockdown, ecommerce marketing was rapidly evolving. With the economic impact of COVID-19 still being felt across the world, ecommerce has taken many giant leaps forward. The digi… Read More
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