2021-08-16 16:19
The manufacturing industry, especially those companies in a B2B space, have historically relied on more traditional marketing channels. Many of them spread word about their brands a… Read More
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Ascedia Marketing Blog
ascedia.com/blog
We want to share our ideas and experiences with you! We love talking about web design, internet marketing and more in our fancy blog! Looking for digital marketing tips, tricks and news to help your business grow? Want to get a peek behind the scenes at Ascedia? Seeking updates on our latest and greatest work? You're in the right place.
2021-06-24 18:11
Digital marketing represents a larger share of manufacturers’ efforts than ever before and is proving to be a differentiator for those who embrace it Read More
2021-06-09 20:48
What is a headless CMS?
At its core, a headless CMS acts as a content repository that allows for your content to be served out through an API to multiple channels with no constrain… Read More
2021-05-26 13:32
Site speed has always been a nebulous concept. Google aims to change that with Core Web Vitals. Read More
2021-04-20 20:05
How to overcome undersized marketing resources and achieve rock star status in your organization. Read More
2020-10-21 15:19
It may still be October, but it’s never too early to get into the holiday spirit...or at least start talking about your holiday digital strategy. In honor of Hallmark kicking… Read More
2020-06-25 15:54
2020-06-05 17:38
Amplify your message and create positive word-of-mouth. Read More
2020-05-20 18:54
With all the changes underfoot right now in higher ed, accessibility will continue to be an area of emphasis - and something that institutions will have to get right Read More
2020-05-08 20:46
The COVID-19 crisis has dramatically altered our collective market space. Even as states begin to open up, it’s impossible to know how long it will be before we get back to no… Read More
2020-04-30 18:42
Recently, I sat down with Joe Gajewski, the Experience Design Supervisor at Ascedia to discuss conducting a heuristic evaluation Read More
2020-04-23 21:18
Digital Transformation.
The pace of technological advancement and its impact on business has never been greater than during the boom of the past decade. And yet, the CO… Read More
2020-04-16 14:23
Overview:
Like so many sectors, manufacturing has been hugely impacted by recent events. This “black swan” event will not allow organizations to maintain a busine… Read More
2020-03-12 13:21
It's the year 2001.... Read More
2020-03-05 13:55
"The rules of the game must be constantly updated to keep up with the expanding technology. Otherwise, we overkill the classic climbs and delude ourselves into thinking we are bette… Read More
2020-02-27 13:54
It's the year 2000.... Read More
2020-02-13 16:35
For those working in marketing at a college or university, this is must attend conference. It’s three days (this year it was in Vegas) with nearl… Read More
2019-11-08 19:28
Like any conference, there was a lot to take in at the 2019 HighEd Web Conference, so we’ve put together this recap post to provide some insights on the sessions and conversat… Read More
2019-09-03 13:00
The era of branding in higher education is quickly coming to an end. Investing in a strong brand narrative was a critical first step, but branding alone won't fill classrooms.
Coll… Read More
2019-07-29 15:22
The Ascedia team had the privilege of attending the 2019 Dairy Experience Forum hosted by Midwest Dairy and Dairy Farmers of Wisconsin. It was a two-and-a-half-day deep dive into ma… Read More
2019-06-26 11:00
A rewarding custom web development project for Ascedia —despite a tight turnaround. See the results Read More
2019-06-25 20:54
Ascedia welcomes Pat McGovern as Director of Business Development and Relationship Management Read More
2019-06-25 20:54
Ascedia's UX Design and Web Development teams built Passport Pilot into AOPA's mobile app. See the results. Read More
2019-06-06 14:30
For the last 20 years, we've been known as the digital agency for B2B and B2C clients across industries. Today, we identify ourselves as a fully integrated digital con… Read More
2019-04-30 20:13
The move signifies our break from the agency classification and our reintroduction as a digital consultancy Read More
2018-11-15 15:48
Integrated Customer Experience with OmniChannel
Omnichannel isn’t just the latest in a string of buzzwords - it’s a way of life, and it’s one that most of us are already l… Read More
2018-11-14 19:02
We were recently working on a project in which we had generated product specifications that were meant to be printed out by site visitors. Our plan was to nicely lay this informatio… Read More
2018-10-26 20:34
Marketing automation software serves as a strong solution for B2B and B2C entrepreneurs concentrating on converting prospects. Technological options today integrate common systems w… Read More
2018-10-04 20:20
In the past, creating display ads for the Google Display Network could be time consuming and expensive, depending on your approach. And as of January 31, 2017, you’re no longe… Read More
2018-07-26 14:35
Tips for Mastering Management of Google Grants
For many organizations, Google’s grant for nonprofits serves as a strong foundation for website acquisition. In the world of no… Read More
2018-07-24 16:09
Nintendo Labo & Google Cardboard: Imagination Station
Cardboard boxes can be a lot of fun for kids. With a little imagination and maybe some crayons and stickers, cardboard can… Read More
2018-06-20 13:48
Since May 2018, brands have been scrambling to ensure that their websites comply with the EU’s General Data Protection Regulation Read More
2018-06-14 20:13
At the end of last year, we noticed that Google's Search Engine Results Pages (SERP) were generating longer snippets.
We weren't alone. In December 2017, Google official… Read More
2018-05-30 16:31
Technical debt is like development work we owe to a project. It’s the development equivalent of using a book to prop up a table with a missing foot, or putting a bucket under… Read More
2018-05-23 13:10
With an overwhelming amount of specialized microservices available for your company's marketing needs, it's hard to identify whether you are using the right ones and getting the bes… Read More
2018-05-16 15:40
In our current digital landscape, your company website is the first place a customer or prospect goes for information. This means that it is critical that your website fun… Read More
2018-05-10 15:58
With the impending doom that has been ushered in with the EU’s General Data Protection Regulation (GDPR) act, the Google Analytics tool has finally gotten around to… Read More
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