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Google Adwords Tutorial Overview | Pay Per Click | DSIMHP

What is Google AdWords?

Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.

This infographic will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click. If you’re asking “How does AdWords Work?” this infographic is for you!

Google Adwords Tutorial Overview | Pay Per Click | DSIMHP

Does AdWords work?

Does Google AdWords work? Depending on the competitiveness of the keywords you’re bidding for and the relevance of that keyword to real conversions for your company, AdWords may or may not work for your business. For the most part, we’ve found that Google AdWords is extremely effective for many kinds of businesses, as long as they don’t waste their money on the wrong keywords, or write weak, low CTR ads.

How much does Google AdWords cost?

Many factors can affect the costs of AdWords advertising for your business. Learn all about these costs, how bidding works, and the average cost per click for advertisers in our guide to “How Much Does AdWords Cost?”

How to advertise with Google AdWords

Businesses can advertise on Google by opening a Google AdWords account. Learn more about how to make the most of Google AdWords here. Or follow the proven path to AdWords success in our “How to Use Google AdWords” infographic.

How does AdWords bidding work?

The actual position of your ad is determined by your ad rank (Maximum Bid times Quality Score). The highest ad rank gets the 1st ad position. Your actual CPC will be determined by the ad rank of the next highest ad below you divided by your Quality Score. The only exception of this rule is when you are the only bidder or the lowest bid in the AdWords auction; then you pay your maximum bid per click! AdWords bidding heavily penalizes advertisers who bid with low-quality scores. Conversely, those with high-quality Scores get higher ad ranks and lower CPC.

How many times does a Google auction run?

The auction gets run billions of times each month. The results are such that users find ads that are relevant to what they’re looking for, advertisers connect with potential customers at the lowest possible prices and Google rakes in billions of dollars in revenue.

How does the Google auction work?

Once a query is made on Google, the search engine processes the request and runs the auction which will then determine the ad positions and each advertiser’s CPC.

How do you enter a Google auction?

Your ads are eligible to be entered into an auction whenever you’re bidding on keywords relevant to the user’s search query. Your bids, Quality Score, and relevance will come into play in determining whether your ad qualifies to display on the SERP.

What gets entered into a Google auction?

Once advertisers identify keywords they want to bid on, Google then enters the keyword from your account that it deems most relevant into the auction with the maximum bid you’ve specified as well as the associated ad.

What is CPC?

CPC, or cost per click, is the amount an advertiser pays each time someone clicks on their AdWords ad.

How does CPC work?

Your CPC is determined by the competitiveness of your keywords, your maximum bids, and your Quality Scores. Learn the most expensive keywords in Google AdWords.

What is the average cost per click on AdWords?

The average cost per click on AdWords varies by keyword and industry but is rough $2.32 on the search network and $0.58 on the display network. Get more average AdWords metrics here.

What is Google Quality Score?

This is a metric Google uses to determine how relevant and useful your ad is to the user, based primarily on your ad’s CTR, keyword relevance, and the quality of your landing page. The higher your Quality Score, the better: High-Quality Score keywords will save you money and earn you better ad rankings.

How does Google determine what you pay?

Costs are determined by your maximum bid, your Quality Score, and the competitiveness of your keyword.

What is Google ad rank?

Google ad rank is the position of the company’s advertisement on the search engine page based on a combination of the company’s maximum bid and quality score.

Ad rank vs. Quality Score

The ad rank is how high on the page the advertisement will be displayed. Quality Score, on the other hand, is determined by the relevance and usefulness to the searcher and is only a portion of the advertisement positioning process. As of 2013, Google’s Quality score has become more and more valuable as the average quality score has changed from a 7 to 5.

What is ad position in AdWords?

Ad position is the position on the search engine page results where the advertisement appears in relation to all of the other advertisements.

Google Adwords Tutorial Overview | Pay Per Click | DSIMHP

What is Actual CPC?

Actual CPC is the amount an advertiser pays each time a searcher clicks on their advertisement; this number varies depending on the other advertisers in the auction and is always lower than the maximum bidding price.

How does AdWords calculate Actual CPC?

Actual CPC is determined by dividing the ad rank of the competitor below them (ad rank to hit) by quality score plus $.01.

What are alternative bidding methods?

Alternative bidding methods include CPM and CPA.

What is CPM bidding?

CPM bidding is based on impressions and can be used alongside CPC bidding.


CPC is the cost for an advertisement based on how many clicks it receives whereas CPM is the cost for an advertisement based on how many impressions it picks up. Both methods can be used simultaneously.
Different Type Of Adword Campaign Is Given Below :
Campaign types include:

  1. Search Network with Display Select
  2. Search Network only
  3. Display Network only
  4. Shopping
  5. Video
  6. Universal app

The campaign sub type determines which settings and options are available, such as the types of ads you can design. These options let you tailor your campaign to match your business goals and focus on the features most relevant to you.

Campaign subtypes include:

All features
Marketing objectives

1.Search Network With Display Select:
What You Should Know About Search Network with Display Select

First things first, marketers that are running combination search and display campaigns will be prodded by Google to switch over to the Search Network with Display Select campaign type (read Google’s instructions for doing so here).

Second, if you already have a combination search and display campaign running, you can choose to leave it as it is, effectively grandfathering your campaign in despite the new campaign type

2.Search Network only:
The Google Search Network is a group of search-related websites and apps where your ads can appear.

Google Adwords Tutorial Overview | Pay Per Click | DSIMHP

3.Display Network Only:
Google AdWords is part into two systems, the Pursuit System and the Show System. When promoting on the Inquiry System, organizations put content advertisements in the internet searcher comes about. On the Show System, organizations rather put show promotions on an enormous system of destinations over the web.

Google Adwords Tutorial Overview | Pay Per Click | DSIMHP
The product data you submit through Merchant Center contains details about the products you sell. … You manage your Shopping ads in AdWords using Shopping campaigns, a simple and flexible way to organize and promote your Google Merchant Center product inventory within AdWords

Google Adwords Tutorial Overview | Pay Per Click | DSIMHP
An outline of the choices accessible for TrueView YouTube promoting. AdWords for video enables you to publicize correspondingly to the conventional television advert – your advert can be shown on a video sometime recently, amid or after it or in the Youtube and Google Show System seek listings.

Google Adwords Tutorial Overview | Pay Per Click | DSIMHP

6.Universal app:
As an app advertiser, you want to get your app into the hands of more paying users. So, how do you connect with those people? Universal App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, and the Google Display Network. Just add a few lines of text, a bid, some assets, and the rest is optimized to help your users find you

Google Adwords Tutorial Overview | Pay Per Click | DSIMHP

The post Google Adwords Tutorial Overview | Pay Per Click | DSIMHP appeared first on DIGITAL SCHOOL OF INTERNET MARKETING HIMACHAL PRADESH.

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Google Adwords Tutorial Overview | Pay Per Click | DSIMHP


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