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Straight North, headquartered in west-suburban Chicago, IL, is an Internet marketing agency serving middle market companies. Our team of experts makes every click count by creating websites and Internet marketing campaigns that generate sales leads and increase revenue. Our approach emphasizes transparency, measurable results, strategic creativity and tactical precision. Straight North services include SEO, PPC, web design/development and branding. With clients throughout the United States, we have offices in Downers Grove, IL (headquarters), Baltimore, MD, Charlotte, NC, Chicago, IL, San Francisco, CA and Washington, DC.
2023-11-02 19:29
The continuous growth of online shopping and the increase in the number of online-only retailers makes gaining traction in search results more difficult than ever. Getting your e-commerce we… Read More
2023-10-25 13:20
In 1962, IBM created the first voice recognition device. The then-revolutionary Shoebox could understand 16 total words and digits and even process commands and run programs based on that wa… Read More
2023-07-17 12:57
Whether or not we like it, artificial intelligence (AI) is here to stay. How will AI impact SEO? There are benefits and disadvantages to AI-generated content and understanding AI can put you… Read More
2023-03-17 00:00
In our fast-paced e-commerce world, every second a customer spends on your site matters. With how quickly consumers move on to the next thing, you must do everything feasible to make the sit… Read More
2023-01-19 00:00
Thorough and repeated evaluation of your business’s digital strategies is a key part of finding success in the hyper-competitive e-commerce market. One metric you would be remiss to ex… Read More
2021-06-18 00:00
For many companies, figuring out how much to invest in marketing is a tricky business. Mainly this occurs when company leaders are unsure about the ROI of their marketing spend. Is the marke… Read More
How To Write Email Marketing Copy
2021-06-16 00:00
Writing effective email marketing copy is difficult. I know this because I’ve been writing email copy since the inception of email marketing. I’ve also been the recipient of inca… Read More
2021-05-14 00:00
If I were a science-fiction writer, I’d write two stories about salespeople. In the first story, there would be no salespeople. The world would be primitive, difficult and dreary becau… Read More
2020-11-17 00:00
Of course the SEO agency is responsible for making a campaign successful, but the client plays an important role as well. If the client steps up its game even slightly, that seemingly small… Read More
How To Maintain Customer Relationships
2020-11-16 00:00
Although the focus of this blog (and of most Internet marketing campaigns) is lead generation, there’s a danger in going too far. As any business owner knows, adding customers is infin… Read More
2020-09-24 00:00
We thought you might enjoy reading what we’re reading at Straight North about SEO developments. The articles below were collected from the staff and reviewed by our Director of SEO, Co… Read More
Inside The SEO Industry
2020-09-23 00:00
New Google Ranking Factor: Page Experience Signal In late May, Google announced that a new “Page Experience” ranking signal will go into effect in 2021. This ranking fa… Read More
When To Optimize Image Alt Text For SEO
2020-06-02 00:00
Alt text (alternative text) can be added to website images at your discretion. Alt text is usually added to images for accessibility — in other words, to help website visitors who can… Read More
Go Public With Privacy
2020-04-28 00:00
Protecting privacy on the Internet became a major issue in 2019, and figures to be even more important in 2020. Data breaches, ad tracking, misuse of personal data and other issues have ratt… Read More
2020-02-25 00:00
No matter how fast it moves, the pace of technological innovation is always accelerating. Marketing is no exception. Developments such as voice search, the Internet of Things (IoT), virtual… Read More
Why Our Marketing Failed In 2020
2020-01-20 00:00
Don’t Let This Memo Be Yours! To: Board of Directors and CEO From: Director of Marketing Date: December 28, 2020 Subject: Annual Marketing Review We fell short of our primary marketi… Read More
Use Caution With Internet Marketing Fads
2019-12-20 00:00
Five years ago, nobody heard of influencer marketing. Today, you can’t stop hearing about it. Whether it’s content marketing, native advertising, voice search or something else… Read More
Have You Considered SEO Landing Pages?
2019-11-08 00:00
When non-specialists think about landing pages — if they think about them at all — their thoughts turn to landing pages for online advertising. While a focused, single-objective… Read More
What Makes SEO Campaigns Succeed?
2019-09-24 00:00
Like any marketing campaign, SEO can never be a slam dunk. No matter how talented the agency, no matter how big the budget, many things have to fall in place for SEO to succeed. Here is a ch… Read More
Marketing Buzzwords Devalue Your Business
2019-08-26 00:00
Marketers resort to buzzwords when they don’t understand why people buy their products or services. This is why you encounter marketing buzzwords most often when clients take a hands-o… Read More
The Excellent Fringe Benefits Of SEO
2019-07-12 00:00
Let’s be clear: The reason to invest in SEO, the driver, is to generate online sales leads or e-commerce revenue. Nevertheless, a well-executed SEO campaign offers companies several ex… Read More
2019-05-29 00:00
Keeping up on SEO best practices is a difficult job for business owners and leaders: If you study online articles long enough, you’re almost sure to find completely contradictory advic… Read More
2019-03-22 00:00
Meta descriptions are snippets of text (no more than 158 characters) that appear under a link in Google’s organic search engine results. Although meta descriptions have no direct imp… Read More
What Your B2B Website Needs In 2019
2019-01-14 00:00
As every year, some important B2B website features will change in 2019, and others will remain the same. One thing B2B companies should especially keep in mind in 2019 is not to get carrie… Read More
SEO Is Good For Everything
2018-12-25 00:00
One of the most persistent myths in business is that SEO is bad for business, that SEO messes up your company website with tricks and gimmicks that turn off visitors, create a poor user expe… Read More
One Million Reasons To Say Thank You
2018-12-11 00:00
In November, Straight North reached a pretty amazing milestone: We validated our 1 millionth sales lead. To all of our clients that have entrusted us with their lead generation marketing ca… Read More
Beware Of Free Marketing Advice
2018-11-27 00:00
One thing about us marketers: We love to talk. Blogs, social media and websites are so full of free marketing advice, it’s a wonder there’s any room left in the cloud. But if yo… Read More
Marketing Acronyms You Need To Know
2018-11-09 00:00
The language of Internet marketing is peppered with acronyms, much to the annoyance of clients who don’t have the time or inclination to learn the technical ins and outs of that partic… Read More
What Scares You About Online Marketing?
2018-10-30 00:00
Online marketing can be a terrific source of new leads and online revenue, or it can be a rather terrifying experience. When we talk to prospective clients about setting up SEO and PPC campa… Read More
Attention To Detail Wins Customers
2018-09-18 00:00
Personal Case Study: Why Target Is Always on Target I stopped in at Target the other day to pick up a couple small things, so I didn't bother to grab a shopping basket on my way in. But sud… Read More
What To Do When Your Startup Stalls
2018-08-21 00:00
One of the great things about starting a business is there's nowhere to go but up … at least for a while. But even very successful startups eventually reach a plateau, when it becomes… Read More
How To Make Good SEO Campaign Decisions
2018-06-26 00:00
Your SEO campaign is a long-term marketing initiative for which strategic and tactical decisions have to be made almost every day. Typical issues include the following: Strategic SEO Decisi… Read More
16 Things You Don’t Need To Do For SEO
2018-05-29 00:00
Are you looking for ways to get better results from your SEO work? If you use SEO to increase sales leads or drive e-commerce revenue, you’ve probably been advised to do a number of th… Read More
SEO — Does It Ever End?
2018-02-20 00:00
We’ve said it a million times and you’ve heard it from a lot of other sources: SEO is an ongoing marketing activity, something that must be sustained long-term. So, it’s lo… Read More
When You Need A Marketing Specialist
2018-02-06 00:00
Marketing is complex, in much the same way as building a house. A general contractor brings in the right talent for the right job so that you don’t have a plumber installing electrical… Read More
Is Your E-Commerce Website A Bad Idea?
2017-12-26 00:00
To be successful with online marketing, a business needs two things: A single primary conversion goal of sales leads OR e-commerce revenue. A website that fully supports that single convers… Read More
The Truth About SEO And Link Building
2017-10-03 00:00
Link building — acquiring links back to a company website — is one of the most misunderstood topics in all of SEO. You hear things such as “links are no longer relevant,&rd&hell…Read More
2017-09-13 00:00
A Look Inside Straight North This email (emphasis added) recently came to me from Matt Lane, our Business Development Manager. An excellent summary of a huge problem we encounter in sales p… Read More

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