All marketers agree that B2B Lead Generation is the biggest challenge that they face. One of the main reasons why this is the case is because companies tend to disregard Outbound Marketing tactics for generating qualified leads. This whitepaper discusses the limitations of Inbound Marketing and the benefits of utilizing Outbound Marketing to bolster existing marketing strategies.

• 84% of marketers agree that a combination of Inbound & Outbound marketing tactics is best to drive business – Demand Metrics, 2016
• 78% of B2B Decision Makers agree to take an appointment or attend an event based on a cold call – DiscoverOrg
• Outbound Telemarketing is 39% effective at generating leads and 37% at driving brand awareness; more than twice as effective as Inbound Methods – Insidesales.com

Download your free copy now and see how Outbound Marketing can improve your Lead Generation Efforts in 2016!