Social networking websites have become the most common platforms for people to keep in touch with friends and relatives. It is used to post information, share knowledge and even sell products/ services. This is one place where companies find it very convenient to reach out to masses. Also, suggestions and feedback in the form of comments and likes help to improve features of products.

Facebook is undoubtedly the most used social networking website. It has seen active users since the time of inception. It has a user-friendly interface that makes it easy for people belonging to different age groups. Advertising is often attached with an increased expense. Facebook advertising is probably the cheapest form of promoting a product or service. Some other advantages of advertising businesses on Facebook are as follows.

1. Increases exposure – Facebook gives maximum exposure to existing as well as potential customers thus building a good social network.
2. Lowers marketing expense – Businesses can cut down on extra costs such as banners and hoardings, and instead create an official page using attractive photographs to lure customers.
3. Builds brand awareness – Facebook advertising helps to spread brand awareness and make people know more about the product or service. It is the first step involved in marketing.
4. Builds brand loyalty – Happy customers would go an extra mile to like and share product details on their personal timelines. Internet marketing agencies believe that this helps the company realise their market value and customer’s loyalty towards their product.
5. Increases Web traffic – Facebook links, videos and pictures draw customer attention. Using Website links on Facebook pages would indirectly drive traffic on company website with a view to promote sales.
6. Ease of access – Facebook app being available on mobile phones makes it easy for customers to access links at their convenience. Majority of Facebook users access their accounts through mobiles.
7. Reach target audience – Facebook advertising helps companies to target relevant customers by age, behaviour, location, interests and gender. It is the most targeted form of advertising that assists in reaching out to an appropriate audience.
8. Drives immediate results – SEO company in Mumbai considers Facebook to be the most effective way to drive traffic and increase conversion. It is easy to reach out to maximum people in the least possible time.
9. Engages website visitors – Majority of company websites display Facebook links on their home page. This is called remarketing that aims to target visitors and re-engage them using company’s Facebook page.
10. Increases referrals – Facebook users are more likely to share links with friends online. This helps in making advertisements viral and reach the target audience in no time.
11. Real–time marketing – Advertising on Facebook happens in real-time. Companies can keep a track of campaign performances and change it at any given point. Radio ads, print ads or even television ads would not have this advantage.
12. Effective form of advertising – Facebook advertising helps to adapt a social strategy that is common for all online users. Customers are free to comment on posts as per their understanding.
13. Spy competitors – Majority of businesses are advertised on Facebook. It helps companies to look at competitors, their methodology and make changes to present way of marketing if required.