Keywords act as a base for Search Engine Optimization as it is through Keywords a website’s visibility is determined on Search Engines. Since keywords play an important role in SEO, selection of right keywords that match the thought process of a user online is also equally important. To find the right set of keywords, several tools are available online which provide a detailed report on how a keyword is performing and are competitors using the same keyword that gives businesses an idea on which keywords they should target. Moreover, keywords can be classified in various categories based on the product or service and thus the tools available online as well as the categories of keywords must be known not only by SEO experts but also businesses when they hire SEO Services in Mumbai.
The basic fundamental of Search Engine Optimization is to increase visibility of a website by targeting the frequently used keywords on Search Engines for particular products or services. SEO experts identify the probable search terms users may have in mind and determine certain keywords that may or may not be applicable to the business which in turn can harm the online visibility of a website.
Selecting the right keyword forms a base for SEO and therefore to determine the right set of keywords can be a challenging task for many business owners as well as many SEO companies in Mumbai, India and other regions in the subcontinent. A keyword acts as a link between the user and the website which helps in discovering the required business online to generate a sales prospect. Using the right keywords makes it easier for the user to locate the business and there are several tools available that can provide a helping hand in the keyword research process. Further we discuss few of these tools.
Google keyword planner
Google keyword planner is an effective tool to find keywords that are similar to the business profile. When a search query is typed, long tail keywords are provided that give several options to business owners to select an appropriate keyword. Google keyword planner gives a holistic view about trending keywords as well as keywords which are widely used by competitors. As Google keyword planner is free and easy to use, it is a suitable option for keyword research process.
Before selecting a keyword, business owners need to keep a track on keywords which are used by competitors. SpyFu is a tool which gives information about competitor’s campaigns, paid and organic search and a lot more. Results that appear on SpyFu are divided into several categories such as Overview, Competition, Shared Keywords, Top Keywords, AdWords history, Ranking history etc.
Similar to SpyFu, Keyword Spy is another tool to find out which keywords will be ideal for a business. Keyword Spy provides real time analysis of keywords which gives an overview on how a website is ranking based on the keyword. Moreover, Keyword Spy serves adequate information on how many searches a keyword receives in a month including the average cost-per-click.
SEMrush is one of the well-known tools for keyword research. Being a popular tool in the market, SEO experts use its features to track keyword performance of competitors. SEMrush helps in finding keywords which are suitable and relevant to the business profile and industry. For any keyword, SEMrush provides information regarding the keyword’s organic search, paid search, CPC distribution, trend etc.
Diverse set of keywords
Monitoring keywords of competitors is one method of providing a better SEO service. However, it is also important to identify different types of keywords that can help marketers select keywords that are relevant to their business. Listed below are different types of keywords that marketers and SEO experts can use to formulate an effective SEO strategy.
Market and customer defining keywords
Phrases and words typed by the user while searching online, when used to formulate keywords are called customer defining keywords. When customers search for a specific product or service, the words used therein fall under market defining keywords and when customers type a search phrase that provides some information about themselves, then those words are known as customer defining keywords. While selecting a keyword, SEO experts must categorise keywords into market and customer defining keywords.
Product and vertical keywords
Keywords used to describe a particular product in a number of different ways are known as Product keywords and keywords surrounding the main product idea are known as vertical keywords. Categorising keywords on the basis of product and vertical keywords help SEO experts to capture different set of audiences depending on the preferred keyword type.
The main focus of SEO is to target local audiences as a significant number of enquiries come from local audiences. Geotargeted keywords make a website visible to those users who are located within the business area.
Keywords that are linked to the industry make an important set of keywords as such keywords direct the user to the main company website. Industry keywords searched by other organisations, industry experts or leaders make it important for the SEO experts to identify such keywords and classify them according to industry standards.
Selecting appropriate keywords for a business website can be tricky due to ongoing competition to acquire top ranking keywords. To select keywords, more than selecting top ranking keywords it is essential to connect with the mind of the user and identify the most probable search phrases and incorporate them into keywords. This ensures enhanced website visibility which in turn benefits the company as a whole and optimises the efforts put in by SEO experts.