SEO is a methodology used to gain traffic by making your website visible in search engine results via organic or paid techniques. The term organic means using natural ways to enhance website visibility without using a pay-per-click service. There are many ways to implement SEO, such as using relevant keywords, quality content, and optimal multimedia content on your web pages.
SEO methodology involves many factors, and no site can claim to use all of them at the same time. Basically, these factors are divided into two types:
On-page SEO consists of factors that are in your area of control, including your code. It includes metatags and metadescriptions, headings, title tags, internal links within the site, site maps, page-load time, semantics, and ease of navigation. On-page SEO generally focuses on efficient presentation of content to website users. Adhering to semantics and optimal web page structure are imperative for a site’s success: they result in a site that is systematic and organized and that provides better readability not only for users but also for indexing by search-engine crawlers.
Off-page SEO factors include things that are not dependent on the code or are not under your control. These include forum postings, Social media marketing, social bookmarking, blogs, and RSS feeds. Off-page SEO is essential in the long term as you create a community for your content. Social networking is a key factor for creating a positive online reputation, and off-page SEO lends significant trust and credibility if you play by the rules.
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