Facebook is the most widely used social media platform with over 2.5 billion monthly active users. 1.6 billion of these users visit Facebook daily and the average Facebook user spends almost an hour per day on Facebook.

If you aren’t running Facebook marketing campaigns, you’re missing out on a huge opportunity.

The 25 Facebook marketing tools featured in this article will help optimize your Facebook campaigns and take your results to the next level.

25 Best Facebook Marketing Tools

1. Canva

Canva is an online design tool that allows you to create beautiful designs, including graphics for Facebook posts, videos, and ads. With Canva’s easy-to-use drag-and-drop editor, you can design stunning graphics in a matter of seconds. And you can do all this without having any prior design experience.

I consider Canva to be a powerful Facebook marketing tool because you’ll find a ton of readymade templates for all kinds of graphics you may need to use on your Facebook page.

You’ll find templates for Facebook posts, videos, ads, and stories. You can pick any template and customize to suit your design style and brand guidelines.

Canva Pricing Plans

The best part about Canva is that it has a ton of free templates. Canva Pro will cost you $12/month, giving you access to premium templates and additional features.

Here’s the Pricing structure Canva currently follows when billed yearly:

• Canva Free – $0 (8,000+ free templates, 100+ design types)
• Canva Pro – $9.95/mo (60,000+ free templates, custom templates)
• Canva Enterprise – $30/mo (Built-in workflows, multiple brand kits)

Try Canva for free now

2. MobileMonkey

If you’d like to leverage Facebook’s Messenger platform to reach out to your target audience and optimize your Facebook Messenger ads, there’s no better platform than MobileMonkey.

MobileMonkey is a Facebook Messenger marketing chatbot platform. It allows you to create powerful chatbots, interact with customers, segment your audience, grow your email list, and drive conversions.

The best part? You can start using MobileMonkey’s chatbot builder for free and create a Messenger chatbot for your Facebook page in no time.

If Facebook Messenger is an integral part of your Facebook marketing strategy, then MobileMonkey is a must-have tool in your marketing toolkit.

MobileMonkey Pricing Plans

MonkeyMonkey’s usage-based pricing is based on the number of sends you need. The free plan includes 1,000 send credits per month. If you’d like more send credits, unlock premium features, and add more users, you’ll need to upgrade your plan.

Here are the Pricing Plans MobileMonkey offers (billed annually):

• Free – $0 (1,000 send credits)
• Pro – $6.95/mo (2,000 send credits)
• Pro Unicorn – $14.25/mo (6,500 send credits)
• Team – $199/mo (100,000 send credits)

Sign up for MobileMonkey

Side note: To learn more about MobileMonkey and its key features, check out my in-depth MobileMonkey review.

3. Quuu Promote

Quuu Promote is an influencer marketing tool that helps you promote your blog posts through real social media users who have signed up for content suggestions on Quuu.

Once your blog post is reviewed and approved by the content curation team at Quuu, it will be automatically added to Quuu’s list of content suggestions. Quuu users can then choose to share your post on Facebook and other social channels.

It’s an incredibly effective way to increase engagement for your posts on Facebook and drive a ton of traffic back to your site.

Quuu Promote Pricing

Quuu Promote costs $40/post. Each promotion lasts 30 days. Quuu Promote is especially useful if you have evergreen posts on your blog as you can then choose to renew the promotion each month.

Try Quuu Promote today

Side note: If you’d like to learn more about promoting your blog posts via Quuu Promote, check out my Quuu Promote review and tutorial below:

4. SendinBlue

SendinBlue is one of the best email marketing platforms on the market, ideal for startups, small businesses, and professional bloggers. But it’s much more than a run-of-the-mill email marketing service. SendinBlue can also help with Facebook advertising.

From creating your ad creative to setting up ad parameters to tracking your ad performance, SendinBlue makes it easy to create, manage, and optimize your Facebook campaigns.

SendinBlue Pricing Plans

SendinBlue is one of the few email marketing services that provides a free plan. Under the free plan, you can send 300 emails per day. That said, in order to access Facebook ads features, you’ll need to upgrade to the Premium plan which is $66/mo.

Here’s the pricing structure currently followed by SendinBlue:

• Free – $0/mo (300 emails/day)
• Lite – $25/mo (40,000 emails /mo)
• Essential – $39/mo (60,000 emails/mo)
• Premium – $66/mo (120,000 emails/mo)
• Enterprise – Custom

Check out SendinBlue

To learn more about SendinBlue’s email marketing features, check out my in-depth SendinBlue review.

5. Facebook Ads Manager

To run ads on Facebook, you need to use Facebook’s native Ads Manager platform. Facebook Ads Manager allows you to create your ads, set targeting and budget, and track how well your campaigns are performing.

Facebook has added several new features to Ads Manager in recent months and the tool is constantly evolving in an effort to help meet the advertising goals of businesses of all sizes.

Facebook Ads Manager Pricing

It’s totally free to use. But of course, you’ll have to spend on the ads. 🙂

Get started with Facebook Ads

6. Headline Analyzer by CoSchedule

If you’d like to get more engagement for your posts and ads on Facebook, you need to write compelling headlines and captions. To that end, you can use Headline Analyzer, a free tool by CoSchedule, to analyze the effectiveness of your headlines and fine-tune them accordingly.

Just enter your text into the search box to analyze its overall structure, grammar, and readability. Based on your headline score, the tool will provide recommendations on how to improve your headline.

Headline Analyzer Pricing

Headline Analyzer is 100% free. You don’t need to sign up for CoSchedule to start using it.

Try Headline Analyzer today

7. SocialBee

SocialBee is a social media management tool that allows you to schedule posts and curate content on all the major social media channels.

If you have a lot of “evergreen content” on your blog, then you can use SocialBee to recycle your evergreen posts on Facebook. You can schedule all your content in advance and even expire posts on specific dates.

SocialBee Pricing Plans

SocialBee doesn’t offer a free plan, but it does offer a 14-day free trial on all their plans.

Here are SocialBee’s pricing plans:

• Bootstrap – $19/mo (connect up to 5 social profiles)
• Accelerate – $39/mo (connect up to 10 social profiles)
• Pro  – $79/mo (connect up to 25 social profiles)

Sing up for SocialBee’s free trial today

Side note: To get a sneak peek at some of SocialBee’s key features, watch my SocialBee review and walkthrough below:

8. InVideo

InVideo is an online video editor that helps you create engaging videos in minutes. InVideo provides pre-made templates for any kind of video, from promotional videos to video ads to videos for Facebook and Instagram stories.

Since videos generate more engagement on Facebook than images, a video creation platform like InVideo could really come in handy in telling your brand story.

InVideo Pricing Plans

InVideo offers a free plan where you try out InVideo’s full editing features and export up to 60 videos in a month with a watermark.

But if you’d like access to more advanced features and premium templates, you’ll need to upgrade to one of their paid plans.

Here’s the pricing structure currently followed by InVideo:

• Business – $20/mo (60 HD video exports/month)
• Unlimited – $60/mo (Unlimited HD video exports)

You can save 50% by opting for annual billing.

Try InVideo now

9. Rocketium

Text-overlay videos are quite popular on Facebook. Rocketium is a video creator that can help you create engaging text-overlay videos in a jiffy.

What makes Rocketium so great is its variety of pre-built video templates and video formats that you can customize and style just the way you want.

Rocketium Pricing Plans

Rocketium offers a free forever plan where you can create 3 videos per month. But the videos will be watermarked and you’ll have limited access to templates and customization options. Paid plans start from $49/month.

Here are all the Rocketium pricing plans:

• Professional – $49/mo (20 exports, export in 720p HD)
• Expert – $99/mo (40 exports, export in 1080p HD)
• Agency – $199/mo (Unlimited exports, export in 1080p HD)

You can save up to 25% by switching to annual billing.

Check out Rocketium

10. Mailchimp

Mailchimp is beyond just a great email marketing service. You can also use it to fine-tune your Facebook ads. Mailchimp allows you to use your data to create, buy, and track the results of your Facebook ads in one place. You can also effortlessly sync your email list with Facebook to run retargeting ads on Facebook.

If you own an eCommerce store, you can connect your store with Mailchimp and check the performance of your Facebook ads to see if they are having a positive impact on your bottom line.

Mailchimp Pricing Plans

You can run Facebook ads via Mailchimp even on the most basic plan i.e., the free plan. Under the free plan, you can send 12,000 emails per month to up to 2,000 subscribers.

Here’s the current pricing structure followed by Mailchimp:

• Free – $0 (2,000 contacts)
• Essentials – Starts at $9.99 (50,000 contacts)
• Standard – Starts at $14.99 (100,000 contacts)
• Premium – Starts at $299.99 (200,000+ contacts)

Get started with Facebook ads on Mailchimp

11. Buffer

Buffer is the perfect tool to grow your brand on Facebook. It’s a social media scheduling tool that lets you plan, schedule, and post content on Facebook and other major social networks. With Buffer, you can tell your brand’s story more effectively on Facebook and increase your Facebook page engagement.

With its simple user interface, powerful features, and in-depth social analytics, Buffer is a must for Facebook marketers.

Buffer Pricing Plans

Buffer’s free plan allows you to schedule up to 10 posts per day to 3 social accounts. To unlock advanced features and schedule more posts, you need to upgrade to one of their paid plans.

Here are Buffer’s monthly pricing plans:

• Pro – $15/mo (8 social accounts, 100 posts, 1 user)
• Premium – $65/mo (8 social accounts, 2,000 posts, 2 users)
• Business – $99/mo (8 social accounts, 2,000 posts, 6 users)

You can save up to 20% on any of the above plans by switching to annual billing.

Try Buffer now

12. PromoRepublic

PromoRepublic, a social management and content curation tool, is well-suited for any marketer who’d like to receive content suggestions and ideas tailored to their specific industry and audience on Facebook. PromoRepublic is a social media scheduler, content organizer, and graphics editor, all rolled into one.

PromoRepublic Pricing

PromoRepublic offers a plan for solopreneurs which costs $9/month. This plan allows you to sync up to 3 social media accounts and includes access to social media calendar and library of content suggestions.

Here’s the pricing structure followed by PromoRepublic:

• Solo Plan for Solopreneurs – $9/mo (3 social accounts, 1 user)
• Standard Plan – $49/mo (10 social accounts, 2 users)
• Professional Plan – $99/mo (30 social accounts, 15 users)
• Enterprise Plan – Custom pricing

Try PromoRepublic today

Side note: To learn more about PromoRepublic’s key features, check out my in-depth video review and walkthrough below:

13. Qwaya

Qwaya is a sophisticated Facebook marketing tool that takes the hassle out of managing your Facebook and Instagram ads. With Qwaya, you can tweak your Facebook campaigns and generate more clicks and conversions for your ads.

The Qwaya Facebook ads tool offers a lot of features and functionalities that are missing in Facebook Ads Manager, including:

• Campaign organizer
• Easy ad creation: Templates and split testing
• Google Analytics tagging & URL builder
• Automation: Scheduling, rules, ad rotation

Qwaya Pricing Plans

Qwaya’s expertise in Facebook advertising comes at a price. The most basic of Qwaya costs $149/month.

Below are the three pricing options provided by Qwaya:

• Premium – $149/mo (1 user, unlimited ads and users)
• Business – $249/mo (5 users, unlimited ads and users)
• Agency – $349/mo (1 users, unlimited ads and users)

All of these plans offer a 14-day free trial.

Start your Qwaya trial today

14. SEMrush

Primarily known for its SEO and PPC capabilities, SEMrush is also a formidable social media tool, thanks to its Social Media Toolkit.

The Social Media Toolkit includes 3 tools:

• Social Media Poster (to post and schedule your content)
• Social Media Tracker (to track page and post performance)
• Social Media Ads (to manage ads)

Social Media Poster allows you to post and schedule content on Facebook and other social channels. The Social Media Tracker tool lets you analyze your posts and compare your performance directly against your competition. With the Social Media Ads tool, you can create, analyze, and optimize your Facebook ads.

SEMrush Pricing Plans

SEMRush’s pricing plans start from $99.95/month. The SEMrush Social Media Toolkit is included in all plans.

Here are SEMrush’s pricing plans:

• SEMrush Pro – $99.95/mo
• SEMrush Guru – $199.95/mo
• SEMrush Business – $399.95/mo

Try SEMrush Pro free for 30 days ($99.95 value)

Side note: SEMrush is a powerful digital marketing suite that comes with a plethora of features, including keyword research, competitive analysis, and backlink analysis. Read my full review of the software, or start your 30 day free trial to test it out for yourself!

15. KingSumo

KingSumo is a platform that helps you create viral giveaways so you can grow your email list quickly and more effectively.

KingSumo’s easy-to-use editor lets you create your first giveaway within minutes. Once your giveaway is up and running, you can promote it on all social channels, including Facebook to invite contestants.

KingSumo Pricing

KingSumo is part of the Sumo family, alongside AppSumo and SendFox. You can get started for free and run unlimited giveaways with KingSumo’s Web App Free plan. However, the free plan has limited features. In order to unlock premium features such as Facebook Pixel tracking and to add your own branding to KingSumo landing pages, you’ll need to upgrade to KingSumo’s Web App Pro plan.

AppSumo is currently running a lifetime deal on KingSumo where you can get lifetime access to KingSumo for just $49.

Typically, KingSumo’s Web App Pro plan costs $19/month, but with AppSumo, you can get lifetime access to the same plan for just $49.

Get lifetime access to KingSumo now

16. Instapage

When you’re running Facebook ads to promote your products or services, they need to be accompanied by compelling landing pages to have maximum impact.

To that end, you can use Instapage to build high-converting landing pages to generate leads through Facebook ads.

Instapage has all the top features that a landing page builder needs to convert traffic into conversions. With Instapage’s easy-to-use drag and drop page builder, you can create professional-looking landing pages that will complement your Facebook marketing campaigns.

Instapage Pricing

Instapage has gone through several pricing changes in the last few years. Amidst all this change, what has stayed intact is the 14-day free trial they offer to users for testing out all the essential features.

Instapage currently offers only two pricing options:

• Business – $199/mo (billed monthly)
• Enterprise – Custom (based on your requirements — request a demo)

Start your 14-day Instapage trial today

17. Headliner

If you have a podcast, you can use Headliner to convert the audio of your podcast into engaging videos and share them on Facebook and other social channels to gain more traction. You can even add waveforms, images, GIFS, and text animations to your video to capture the attention of your audience.

Once your video is ready, you can export it in 1080p full HD format or share it directly to Facebook, YouTube, and Instagram.

Headliner Pricing Plans

The best part about Headliner is that you can get started for free. Headliner’s free plan allows to create 10 videos per month. The videos, however, will be watermarked and you’ll not be able to use your own fonts.

Here are Headliner’s pricing plans:

• Forever Free – $0/mo (10 videos per month)
• Headliner Pro – $12.95/mo (Unlimited videos, custom watermarks)
• Enterprise – Custom pricing (Custom templates and styles, dedicated account support)

Try Headliner for free

18. Planable

Planable is the perfect social media scheduling tool for digital marketing agencies as it allows you to create a shared collaboration space for your team and clients to strategically plan and schedule your content.

Planable also provides the option to set flexible approvals. You can either set zero approval layers to simplify the posting and scheduling process, or make approvals mandatory to avoid mistakes.

Planable Pricing Plans

Planable’s pricing plans start from $39/month (bill monthly). You can get 2 months off by switching to yearly pricing.

Here are the monthly plans offered by Planable:

• Starter – $39/mo (1 workspace, 3 users)
• Premium – $99/mo (5 workspaces, 7 users)
• Enterprise – Custom pricing (custom number of workspaces, unlimited users)

You can sign up for a 14-day free trial for Starter as well as the Premium plan.

Try Planable today

19. Buyer Persona Tool by HubSpot

A buyer persona is a semi-fictional representation of your target customer. Buyer personas provide structure and context for your business, making it easier for you to create engaging content for your target audience.

HubSpot’s free Buyer Persona tool helps you create a buyer persona for your brand through a 7-step process. You just need to need to answer a set of questions about your ideal customer to arrive at a buyer persona.

Once you’ve gained a deeper understanding of your target audience through the Buyer Persona tool, you can work towards a content strategy on Facebook that is aimed at attracting the most valuable visi