You’ve decided to leverage great content to engage your audience and generate some good leads. But that can come only after you have been able to attract the right audience with your c… Read More
As marketers and content writers, we usually end up creating the content we want. We make a couple of inherent assumptions around the kind of content the reader might be looking for, and cre… Read More
Congratulations! You have just converted a lead and now find yourself in the midst of a challenging project. Your job now is to keep the client SEO on track. But that’s easier said tha… Read More
In the SEO world, it’s easy to get preoccupied with our keywords, however it is important to understand that even though on a micro level the user might be interacting with the search… Read More
It might begin with the search bar but it ends with the user. Keywords are a huge part of traditional SEO but most users don’t care about keywords, they simply want answers to queries… Read More
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