Everyone knows the struggle of gaining new followers on Twitter, so it’s even more annoying when your current ones end up unfollowing you. It makes you wonder why doesn’t it? You end up taking it personally and worry about your content, whereas most of the time it’s not even you – but them.
It’s obviously not the end of the world if you lose a follower, but if you are trying really hard to get that number to rise it’s pretty frustrating if it keeps on dropping. However, an engaged but smaller audience is always better than any big follower number.
1. No value
People follow users because they provide them with value, either through the links they share, pictures or just the tweets they post. If you are one of those people who only Tweet about themselves, their own product or services you will more likely end up being unfollowed.
Signing up for Twitter doesn’t mean you’re a narcissist. Neither does following other people or sending out your own pithy thoughts—as long as they’re on a subject other than yourself (or your food, or your cat)
Be informative and remember to not always tweet about yourself. There is so much else to tweet about; from the weather to food or what films.
Twitter is the perfect platform to be a bit more personal and to express yourself. But rethink what exactly you want to tweet about, there is a big difference between personal and overshared posts. It’s totally cool to post a pic of your food or to express your feelings of a current trend. But remember to always be professional and polite.
Only tweet content you wouldn’t mind telling a stranger on the bus.
3. Tweet too often
People always have the stuff to say and talk about, ut don’t tweet every second of the day. Give your followers a break from your account and don’t turn into a flood tweeter; which is someone who tweets without seconds in between.
If you use a business account we suggest to tweet roughly 3-5 times a day – evenly spread out.
4. Don’t Tweet enough
Every few months I will have a little look through the people I follow and unfollow every inactive user. Trust me when I say that I’m not the only one doing this. So it comes to no surprise that every inactive user needs to turn into an active one to keep their followers.
Aim for at least one tweet a day to not lose unnecessary followers that would otherwise be interested in your content.
5. Offensive content
Quite simple, don’t be a jerk. Being rude, offensive or constantly negative will result in unfollowers. Be polite, friendly and always professional, especially if it’s a business account.
6. Automatic Dm’s
You gain a follower, find their account interesting and follow them back. Then the shock, you receive an automated DM – first response? UNFOLLOW.
Don’t be one of those people, those DM’s are not helpful and won’t generate you any leads. They are pure spam.
7. Automated bots
Everyone wants a high number of followers and unfortunately, there are still enough people out there who use bots.
Don’t use bots, they are fake and people will hate you for using it. Gain followers authentic by delivering interesting content. Don’t use fake ways of trying to achieve high numbers.
We would love to hear about your unfollower experience on Twitter, tweet us @snatchdigitaluk or comment below!
If you are interested in learning more about social media marketing and what it can do for your business, visit our marketing services page or get in touch and one our friendly team member will be happy to help.
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