42% of marketers report that Facebook is critical or important to their business.
A business can only be successful on Facebook if they have the right audience that follows them. Big numbers mean nothing if the engagement is lacking and they are not interested in your product/services. You will want (need) to attract the right people; the ones that are interested in your business, which will eventually get you business and lead to a more successful experience on Facebook.
Wondering how you can attract the right audience? Follow our 10 tips that can easily be integrated into any marketing strategy and are proven to be of success:
1. Have a completed business profile
You cannot expect people to take you seriously when you haven’t even completed your profile yet. Before anything else make sure that you have an approachable profile picture, cover photo and that everything else is filled in with the correct details.
Firstly, you want your description to be accurate, catchy and unique. Secondly, make sure you have entered your contact details correctly such as address and phone number – nothing more embarrassing and unprofessional than an incorrect phone number. Lastly, add categories to your business page so Facebook knows to whom to show your page when people are searching for companies.
2. Invite friends/business partners to like your page
Facebook has this amazing feature that allows you to invite everyone from your friend’s lists. This will allow you to gain a few page likes and you can make your friends and family aware of your business.
You never know, they might be interested!
3. Social Plugins
If your business is on any other social media platforms you will want to add them to your Facebook Page. It’s actually a very easy procedure and like this, every new or current follower can see your Instagram or Twitter profile too. They can even follow you from the Facebook widget too, perfect right?
All you have to do is to type in, let’s say, ‘Instagram app’ and press on the one that says application. It will then ask you on which page you want it, you select it, then enter your details and there you go – your Instagram feed is now available to see on Facebook.
4. Know your Demographics
Facebook has this amazing feature that is called ‘insights’, no need to upgrade anything or pay a fee, it’s free and pretty amazing. It gives you insights into your followers, what posts performed well and how many people they reached.
Use that information wisely and remember it when scheduling your posts, it can help your engagement immensely. A Little tip; experiment with your posts and posts them at different times to find your perfect schedule.
5. Engage and Interact
Unless you have millions of followers and thousands of comments there shouldn’t be a reason to not reply or like the comments people are leaving. It will only make you more approachable and will increase your engagement.
It only takes a minute to say thank you or to wish them a good day.
6. Facebook Ads
Facebook has changed their algorithm a few years ago which has made it harder for pages to reach all their followers – read more about the algorithm here. In order to reach more followers you may want to consider investing in a few Facebook, ‘sponsored posts’.
Sponsored posts allow you to pick a target audience and you can also aim for a specific location. So if you are looking for clients in your area you can easily make yourself visible by using sponsored posts.
Creating a giveaway or contest is always a fun idea to gain new followers. But before anything else, it’s advisable to check out the Facebook contest/promotion guidelines to follow the rules.
Now to the giveaway, make sure it’s enjoyable, easily shareable and will result in as many participants as possible – in summary, be unique and creative.
8. Be active and consistent
When it comes to running a Facebook page it’s important to know that it takes time and commitment until you see results. Make sure to be active daily by publishing new and engageable content, this will guarantee for an ongoing stream of engagement which will result in a higher popularity ranking.
By being active and posting consistently you will have a higher reach which automatically guarantees more likes. We believe that the perfect recipe is to post 3 times a day (morning, noon and evening).
9. Be polite, friendly and show personality
There are always rude people and there will always be someone silly, but don’t let it get to you. Be polite no matter how rude people can be and don’t show any negativity on your page. It’s a place to be happy and professional.
We would love to hear about your experience on Facebook, tweet us @snatchdigitaluk or comment below!
If you are interested in learning more about social media marketing and what it can do for your business, visit our marketing services page or get in touch and one our friendly team member will be happy to help.
The post Facebook Tips: How To Gain Page Likes appeared first on Snatch Digital.