Any web designer expert understands the importance of a Search engine optimized website. Given the huge talent pool of web designers in the market, it is amazing how they experiment with ideas and concepts to create great user experiences.
The main objective of SEO is to have a website that ranks at the top for search results. Designing an intuitive and creative website is useless if it’s not search-engine optimized. Web designers have a critical role to play when it comes to on-page optimization. In fact, the web page optimization process begins with the design phase.
1. Research and list out the Keywords:
Search engine optimization is not just a digital marketer’s job. The web designer should go through the list of Keywords before designing the website.
Going through the Keywords helps you understand what your client’s customers are expecting in the search results. Doing a bit of Keyword research before web designing will help you understand who you are designing the website for and for what reasons.
Everyone can access the Internet but is your website accessible to viewers with disabilities? A website needs to be well perceived and understood by everyone. It should be robust and easily navigable.
3. Page title optimization
Whenever possible, use appropriate keywords in the page title to optimize it. Using keywords in the page title is an important on-page factor that impacts website rankings. Avoid using the same title for all the pages. Place the keywords strategically in a page title, as Search Engines show them under search results. According to “Web designer’s guide to SEO – 2016”, it is a best practice to have titles between 30 – 65 characters.
4. URL structure
The domain extension that you choose plays a crucial role in your web-site’s search rankings. The URL structure largely depends on the nature of your business. If you are targeting the local business, then you can have the country specific domain name. Otherwise, you can use descriptive URL related to the content on the website. The best practice is to use “-“ to separate the titles. You can use the stop words such as “and, or, nut, the, etc.” (Lower case). Ensure your URL is meaningful but not too lengthy.
5. Formatting H tags
Imagine reading an article where the heading and the description do not add up, the write-up will make no sense at all. Similarly, search engines review a web page before ranking it for search results, thus making it necessary to have organized content on the page. It is preferable that you use high search volume keywords to describe the page title using H1 tags. Sub-headers can be defined using H2, H3 and H4 tags, however, H4 tags are rarely used in practice.
6. Image optimization
Simply publishing a well-written content doesn’t create much of an impact. It’s important to create compelling images that complement the content. Images on the website should bear a description, preferably the keyword (also known as Alt text) and should be consistent with the content.
As mentioned earlier, the content and web design should be seamlessly integrated. It is important for the web designers and content writers to be on the same page during the development process. It is imperative that the content writer ideates and generates unique content that converts visitors into leads.
It is advisable that the images on the website are compressed without compromising on the quality to have faster-loading pages.
8. Responsive design
An average internet user, accesses a website through a minimum of three devices, with different screen resolutions and dimensions. While designing a website, it is important that your design is compatible with most commonly used screen sizes and the resolutions.
Google’s search engine algorithm checks for a responsive website while checking for its SEO compliance.
9. Site maps
Sitemaps help search engines classify the information on the website. A sitemap is a tool used to plan and organize the pages on the website in a hierarchical fashion.
10. Schema markup
The Schema markups help you to highlight particular information for the search engine results. It is a code in semantic vocabulary which you are expected to index in your website to help the search engines return informative results for the users. The Schema markups help you to highlight particular information for the search engine results. It is a code in semantic vocabulary which you are expected to index in your website to help the search engines return informative results for the users.
11. Site speed
A visually appealing website which does not load quickly results in high bounce rates causing a loss of traffic. With so many choices, visitors do not spend more time on a website that loads slowly. Avoid complex codes, reduce redirects, and optimize the images to ensure optimum site speed.