Every start-up Business aspires to reach out to more number of audiences at less time. You have a great idea, which you want to promote and share with almost every person. Social Media channels are effective not only for reaching out your qualified prospects but also to interact, engage and offer solutions. You can even get to create a paid campaign to target the qualified prospects. Listed below are a few pointers on how to start the social media strategy for your startup.
Strategy first, profiles next
Understand your business objectives. Get a clear idea on what kind of company you want to be on the social channels. Develop a click bait content strategy which caters to your ideal buyer personas. Research the data to understand how many users in a platform are interested in your business. Build your strategy to appeal to your target audience lifestyle.
Agreed facebook is popular, but it is not the only social media platform. It is undisputable fact that Facebook has over a billion users. However, what matters to you is to be on the platform which is popular among your ideal buyers who are likely to react to your marketing campaigns. After creating the marketing strategy, use the data available on the social channels to pick the right channels for your business promotion.
Competitor analysis and content strategy
Your competitors are promoting their brand on social platforms which is a huge advantage for you. Through a thorough competitor analysis, you get to understand your competitor’s strategies. The competitor’s analysis reports will help you understand the content strategies of your competitors. You can monitor what kind of content is working for your competitors and avoid what is not working for them. You can use several tools like SEM rush, Rival IQ, etc.
Build the trust using Social Media
Trust is the key behind every branding strategy. Every ad we create is to exclusively emphasize how genuine we are as business promoters. It is important to be genuine and interact with the followers. You can publish the information about your business and introduce your employees to your followers. Allow the employers to post their stories and anecdotes on your Facebook page.
Addressing grievances is important but it is advisable to separate the promotions from the grievances. Create a separate page for the grievances and ensure all you customers know where to go if they have any service related issues. Creating separate company profiles does not cost anything which is a huge advantage for a start-up business.
Assess your strategies
The start-up companies often get carried away with the daily operations. Meanwhile, managing the content posting routine is not an easy task. You will have to observe the latest trends, develop good quality content, creating interesting graphics, etc.
Take some time out and evaluate your campaign performance. Change the time of posting. A Careful monitoring will give you an insight on the best time to post your content on the respective platforms. You have several tools online that help you understand how your content is performing on the various social media platforms
Use your business to bring a fresh perspective to the products and services that are already present in the market. Think out of the box and transcend the traditional boundaries. Let your audience know what kind of a creative bunch of people you are and how you look at the problems as an opportunity to find solutions. Use your corporate profile to define your work culture and ethics.