The new year is around the corner; is your business ready for 2018? There’s no time like the present to think about New Year’s resolutions for businesses. If you’ve made mistakes in your business, it’s time to look ahead and make changes a priority. Think of these resolutions as small goals to conquer over the next calendar year. The more you work toward them, the more successful your business will be. In this series, we will uncover common business problems and deliver actionable solutions based on what you should resolve in 2018. The first: why your website isn’t getting Conversions.
New Year’s resolutions for businesses in 2018: #iResolveTo double my website conversions
To find out how your website is performing, you need to measure key performance indicators (KPIs). Be honest, when was the last time you evaluated your website’s conversions?
A conversion rate is a percentage of website visitors who take action on a website. Common KPIs include the number of emails collected via a sign-up form, the number of phone calls that come in for a service, or page views on a blog post. For an eCommerce website, a conversion will be the number of website visitors who make a purchase.
Calculating the website conversion rate is easy: take the total unique visitors and divide that number by the number of conversions (actions completed). You need a high website conversion rate to grow your business.
Meet Luke: an entrepreneur with a website that isn’t getting conversions
Luke represents thousands of entrepreneurs who have started a new business and developed a website, but is not getting any results. He is getting traffic to his website, but his visitors aren’t converting into actual purchasers.
In 2017, he established a digital marketing strategy and posted fresh content daily, updated his blog two to three times per week, and emailed subscribers a weekly newsletter. However, none of these actions increased his website conversions. As a result, he didn’t meet his 2017 sales quota. Does this sound familiar?
What Luke was doing wrong in 2017
Luke made some mistakes in 2017 and didn’t even realize it. The reason his website isn’t getting enough conversions is simple: the content! Even though he’s posting fresh content on social media and on the blog, that doesn’t mean it’s high quality content. Blogs should have a purpose. Writing content for the sake of having content on a website isn’t purpose. Google recognizes the difference between high quality and poor quality content. When a website has low quality content, it’s slower to rank on search engine results, which lowers traffic and conversions.
This is a perfect example of why New Year’s resolutions for businesses are a smart strategy for the upcoming year: it will focus your marketing efforts.
How Luke is solving his conversion problem for 2018
Once Luke realized that the content on his website was the problem, he took actionable steps to fix it:
- Invested in content marketing to help him create high-quality content that’s sharable on social media;
- Gained insight into what his audience was searching on Google and used those same keywords in his content;
- Developed a digital marketing strategy that doubled conversions.
Improve your website content, improve conversions
Website visitors want content that is fresh, well-researched and unbiased. When the content is engaging, it’s more likely to be shared on social media, which increases your web traffic and conversions. Sounds simple, right?
Luke’s New Year’s resolution for 2018 is to fix his website’s low conversion rate by implementing website conversion strategies and improving the content. How is he doing it? By
Don’t make the same mistakes that Luke did in 2017. Make a resolution for 2018 and increase your website’s conversions. Speak to a website conversion specialist who can point your website in the right direction: to your target audience, of course!
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