One of the important factor that Google takes into ranking consideration is LSI–Latent Semantic Indexing. It is a system that Google uses to analyze the other words with a high degree of correlation that people use surrounding a given topic.
In other words, LSI is the fancy way to say “highly related words”. Google use it to determine the content relevance and quality to the search term. It is weighed more than keyword density thus we are going to dig a little deeper in this post.
How does LSI work and why is it important?
Technically speaking, LSI is an indexing and retrieval technique that uses a mathematical formula to identify patterns in any given paragraph of text. It helps Google better understand what your writing is about and how relevant it is to the search query.
For instance, when people search “weekend” in Google, how does Google know whether they are searching for “those complementary parts of the week devoted to labour and rest”, “things to do around a local area this weekend” or the misspelled name of the Canadian singer “The Weeknd”.
The answer is Lsi Keywords that tells Google what they are referring to. For example, if Google sees a page like this:
It will know it is the page about “events and activities in toronto this weekend”.
And if Google sees a page with words like these:
It will know that it is about the misspelled Canadian singer “The Weeknd”.
Now you probably got a better idea of LSI for its ability of analyzing the quality of content by checking the words that appear surrounding a certain search term. Google has mentioned that implementing LSI Keywords will definitely helps your page ranking higher. LSI gives both Google and users a better match.
Knowing that a certain amount of your traffic comes from your targeted keywords and the most proportion of your traffic actually comes from LSI keywords and longtail variation of your targeted keywords, LSI gives users a better search experience since people search things differently.
How to implement LSI?
There are tools that help generate a list of LSI keywords. Both free and subscribed-services, a search in Google will give you a bucket of choices. Here are the places where you need to use LSI keywords:
#2. Throughout the content of the pages that you want to earn rankings
#3. Link anchor text, alt text and file names
#4. Page title
Don’t feel overwhelmed of these extra workload, LSI saves your content from being penalized as redundant by allowing you to use the target keywords again with LSI keywords and longtail keywords as buffers.
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