If you’re running a PPC campaign for your online advertising campaign and are not getting enough conversions, try these 3 helpful tools that scrape in-depth data to build up your ongoing PPC campaign optimisation. These tools help you minimize your daily spending and maximize your audience’s reach.  

Not optimising your campaign properly could end-up depleting your daily budget. It’s a prerequisite to understand the basic ideas of how paid Search marketing works. We shared 6 of the basic campaign setups that would initially kick start your online advertising. Keyword research is the most crucial among the other sources in order to know exactly what your audiences are looking at. These 3 tools provide the most accurate and updated search volume data in search engine results pages (SERP) with regards to what users are searching for, based on an average monthly recorded algorithm.

Google Keyword Planner

Google Keyword planner was formerly known as “Google Adwords Keyword tool”. It’s a free tool from Google Adwords that gives advertisers and SEO’s a chance to forecast, scrape and expand existing campaign Keywords, and search new keywords for Google Adwords “Search Network” campaign advertising. Before you begin; sign in to your Adwords account at https://adwords.google.com/KeywordPlanner.

Getting started with Google Keyword Planner

In the user interface (UI), notice on the screenshot below, you can find two options to start;

• Find new keywords and get search volume data

1. Search keywords
2. Get landing pages or website keywords data
3. Get search volume phrases and website category
4. Get keywords volume data and trends
5. Multiply your keywords list to get new keywords

• Plan your budget and get traffic forecasts

To explore more visit Google Adwords Keyword Planner.

Semrush Pro

This tool is a one-stop-shop for all PPC and SEO insights data that you need. It straight away provides an instant daily live-update of website and keyword statistics whenever you start searching keywords or website in the search box. The user interface is easy to understand and navigate as it provides smooth and well-organized data insights. There are 114 search engines data built for specific countries e.g. United States, United Kingdom, Germany, France, Australia, etc.

1. Domain Overview
2. Desktop and Mobile Data Feed Statistics
3. Organic Search Data Traffic
4. Paid Search Data Traffic
5. Live and Daily Updated Data
6. Estimated Numbers of Backlinks
7. Display Advertising Percentage for Publishers and Advertisers
8. Organic Keyword Pie-graph
9. Top Organic Keywords Live Update
10. Main Organic Competitors
11. Competitive Positioning Map
12. Organic and Paid Daily Traffic Wave Comparison and Trends
13. Branded Search Estimated Traffic
14. Branded vs. Non-branded Pie-graph Comparison
15. Branded Traffic Trends
16. Live Updated Top Paid Keywords
17. Paid Position Distribution
18. Live Updated Main Paid Competitors
19. Paid Competitive Positioning Map
20. Live Updated Sample Ads
21. Backlinks ( anchor text and referring page URL)
22. Follow vs No-follow Pie-graph
23. Backlinks Type
24. Top Anchor Text
25. Referring Domains
26. Indexed Pages
27. Latest Publishers
28. Landing Pages
29. Sample Text Ads
30. Sample Media Ads
31. Video Advertising  

Getting started with Semrush Pro for PPC

1. Log in using your Semrush Pro account or either test it using a free account.
2. In the small box on the main interface, type-in your keyword, URL or domain to trace.
3. Once the data is generated, let’s say you’ve searched for the keyword “PPC” and set country to Australia, then check “paid search live-update and volume of competition”. For  the keyword “PPC” it shows you the cost per click (CPC) is at $7.14, organic search volume at 1.9K and competition volume is at 0.38.

Spyfu

Spyfu provides the most unique data you can find for your PPC research. The tool plans and pricing start at $79 per month with a basic account access that will enable you to search and trace 250 Business leads, 5000 Weekly Tracked keywords (weekly refresh). It also includes UK Data and 1 user login per account. To learn more about their plans and pricing visit their website at https://www.spyfu.com/mainpurchase/?page=alternate.  

1. Unlimited search results
2. Unlimited data exports
3. Unlimited domain overview
4. Top 10k list results

1. A small box for keyword
2. URL or domain to track
3. Recent activities
4. Other SEO and PPC in-depth tutorial articles that will help you understand their algorithms

Getting started with Spyfu for your PPC analysis

1. Keyword Overview – PPC
2. Profitable Related Keywords
3. Most Successful Advertisers and Their Best Ads
4. Ranking History
5. Inbound Link (Backlinks)
6. Organic Search and Ranking Analysis
7. Current Ads

Other PPC Collaboration Tools

There are multitude of useful tools you can find online that most users and online specialist recommend. However, the 3 tools we mentioned are what we are using to optimise both SEO and PPC campaigns for current projects. Combining both SEO and PPC campaigns for your online advertising could bring you immense traffic and could lessen the budget you spend daily to fill up your other online and offline advertising needs. If you find this article helpful, please share and comment below.

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