2024-03-28 02:03
Early this month Google released an update to its algorithm to address increasing incidences of spam that have been affecting the quality of search results on their platform. Their objective… Read More
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The Apex Digital Blog
apexinternet.co.nz/blog
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Blog writings on the world of Search Engine Optimisation and Marketing.
2023-08-01 21:03
The time has come, we’ve reached that point. Universal Analytics with all its familiar features is now a thing of the past. We’ve entered the age of GA4. Although unfamiliar for… Read More
2022-03-30 21:17
At the end of June, Responsive Search Ads (RSAs) will become the only ad format that can be created or edited in Google Ads search campaigns.
This means we’ll no longer be able to cr… Read More
2020-11-26 03:06
New Zealand’s new Privacy Act comes into effect on 1 December 2020, replacing the Privacy Act 1993. The new Act offers further protection for individuals and spells out new obligations… Read More
2020-04-01 23:44
We wanted to provide our clients that are still on the Orbit Content Management System some advance notice that this CMS is now end of life (EOL). Back in June 2015, Orbit CMS development… Read More
2020-01-30 00:18
Part of our mission as a digital marketing and web development agency is to stay abreast of the latest industry trends, technologies and initiatives. Here are five emerging digital marketing… Read More
2019-10-29 21:05
November signals the final month of spring, so it’s time to turn your spring cleaning efforts to your business’s website to help maximise conversion and ROI as we head into the… Read More
2019-07-28 23:23
Backlinking is an SEO strategy that digitally aware businesses leverage to help improve their online visibility in the Organic Search channel (i.e., Google searches). Having solid backlinks… Read More
2019-04-29 03:43
Since their coming of age shortly after the millennium, smart phones have revolutionised the way we use the internet.
In 2000, Google helped businesses connect with online audiences with th… Read More
2019-02-19 03:02
To start the New Year, we decided to round up what we consider to be the top six digital marketing trends to watch out for in 2019. Read on to find out where we believe things are heading… Read More
2019-01-22 00:53
Last month we gave tips on how to create the perfect product category pages for your eCommerce website. Now, let’s talk about the principles of building the perfect product page to hel… Read More
2018-11-27 02:21
If you own an online shop, chances are you’ve spent a lot of time refining your homepage and your product pages to make sure that your website visitors kn… Read More
2018-10-24 22:27
For advertisers using Facebook Ads, the Facebook Pixel is a ‘must have’ that will help to get the most out of your advertising budget and allow you to analyse the effectiveness o… Read More
2018-09-26 04:13
Google are continually evolving their products to harness the power of machine learning. Their ultimate goal is to deliver the very best experience for their users — aka your potential… Read More
2018-09-17 23:58
Back in January 2016 we wrote a post on Why Web Browser Compatibility is Important to Us and then in September 2017 we provided an update on the browsers that we supported in our testin… Read More
2018-08-27 23:51
One of the gems of conducting business in a digital world is our ability to use computers (read robots) to save us time and money. Software as a Service (SaaS) is the embodiment of this &mda&hell…Read More
2018-07-26 03:35
Last month we discussed leveraging local SEO (search engine optimisation) to connect with customers when they need you. This month we’re going to talk about the importance of on-page S… Read More
2018-06-12 00:42
Today’s online searches are dominated by queries regarding local businesses and attractions; their products, services and general information about them. If a local business can succes… Read More
2018-05-15 05:13
There’s no question that PPC (pay per click) advertising and an AdWords campaign are must-haves for any company looking to successfully grow their online visibility. An AdWords campaig… Read More
2018-04-26 04:35
In our November and March client newsletters we made mention of GDPR – General Data Protection Regulation – a prolific new data privacy law that will come into force in May 2018… Read More
2018-03-15 22:52
The widespread immersion of smart phones into our everyday life means more Google searches are now performed on mobile than on desktop. Google have been monitoring the mobile swing closely a… Read More
2018-02-15 01:46
When some of us think of artificial intelligence (AI) and machine learning we conjure up images of the post-apocalyptic scenes in the Terminator movie series, and Honda’s seemingly use… Read More
2018-01-17 00:36
We all love getting something free, but sometimes the free item can cost us a lot of time and money in the long run – likely more than we would’ve been willing to pay for it in t… Read More
2017-12-14 01:01
Wishing all of our valued clients a Merry Christmas and a safe and happy holiday season.
Apex Digital will close for the year on Friday the 20th of December 2019 and will re-open at 8.30am o… Read More
2017-12-14 01:01
Wishing all of our valued clients a Merry Christmas and a safe and happy holiday season.
Apex Digital will close for the year on Friday the 21st of December 2018 and will re-open at 8.30am o… Read More
2017-12-14 01:01
Wishing all of our valued clients a Merry Christmas and a safe and happy holiday season.
Apex Digital will close for the year at 12 noon on Friday the 22nd of December 2017, and will re-open… Read More
2017-11-14 00:29
Integral to a company’s digital marketing budget, attribution modelling is key to crediting conversions and maximising ROI. Unfortunately, failure to accurately understand each marketi… Read More
2017-10-05 03:05
Google My Business is the foundation for local search engine optimisation (SEO) – it lets you control what information Google search and Google Maps queries produce about your company… Read More
2017-09-27 22:39
Setting up your WordPress website to give visitors a seamless online shopping experience can be easy with the powerful WooCommerce plugin. WooCommerce is packed with features and is capable… Read More
2017-09-06 02:55
Back in February 2016 we wrote a post on Why Cross Device Testing is Important to Us. Although the message remains the same “We want the websites that we develop to appear as they were… Read More
2017-09-06 02:44
Back in January 2016 we wrote a post on Why Web Browser Compatibility is Important to Us. Although the message remains the same “we want you and your website visitors to experience you… Read More
2017-08-24 02:51
A product of its own ‘success’, today’s internet is so freakishly instantaneous that the average user has an incredibly short attention span. So short in fact that Google&n&hell…Read More
2017-08-09 22:28
Summary: We will be updating and restarting our NZ, AU and USA servers to address a Xen security issue before the details of the issue become public.
Who is affected: All Apex Digital&n&hell…Read More
2017-07-12 22:59
We pride ourselves on mastering the ins and outs of emerging industry trends and tools so that we can pass on the benefits to existing and future clients. A hot example of late is Google Sho… Read More
2017-06-15 04:59
If you follow our blog, you may have noticed that we’ve dedicated quite a few posts to email marketing lately. That’s because we’re huge advocates of this incredibly effect… Read More
2017-06-14 00:14
Summary: We will be updating and restarting our NZ, AU and USA servers to address a Xen security issue before the details of the issue become public.
Who is affected: All Apex clients with w… Read More
2017-05-17 21:58
The Google AdWords platform gives the impression that anyone can set up a successful AdWords campaign – the interface is simple; the language is easy to understand and support resource… Read More
2017-04-27 00:18
If you’re like many of our clients, you have invested a lot of time, effort and money attracting visitors to your website. You probably also know that getting people to visit your webs… Read More
2017-03-28 03:57
In last month’s Email Marketing 101 post, we noted that building a solid email list is a key success factor in email marketing. Without the right audience to read your messages, your e… Read More
2017-02-22 22:16
Over the past decade, email marketing has proven itself to be among the most powerful and effective forms of digital marketing. Take a look at these impressive statistics:
According to… Read More
2017-01-26 00:57
A quick look at some recent stats will show you that Kiwis are spending an increasing amount of time and money online:
As of 2012 (5 years ago!!), 2.8 million New Zealanders were conn… Read More
2016-11-29 02:14
If you’ve been following the evolution of Google’s search algorithm over the past few years, you know that serving up mobile-friendly content is one of Google’s top priori… Read More
2016-11-17 01:16
Summary: We will be updating and restarting our NZ, AU, UK and USA servers to address a Xen security issue before the details of the issue become public.
Who is affected: All Apex clients wi… Read More
2016-10-30 20:57
Google have recently confirmed that the Penguin 4.0 algorithm is now live across all countries and languages. Over the past decade, Google have demonstrated their commitment to improving t… Read More
2016-10-30 20:26
As anyone with a website on our Dutch, German or Australian servers will know, we are in the middle of a major server upgrade project across our network. All our servers are being upgr… Read More
2016-09-29 01:12
Conversion rate optimisation (CRO) may be one of the hottest buzzwords in digital marketing, but it’s hardly a passing trend. According to research from Econsultancy only 22% of busine… Read More
2016-08-30 05:21
Summary: We will be updating and restarting our NZ, AU, UK and USA servers to address a Xen security issue before the details of the issue become public.
Who is affected: All Apex clients wi… Read More
2016-07-20 00:05
Summary: We will be updating and restarting our NZ, AU and USA servers within the next 72 hours to address a Xen security issue before the details of the issue become public.W… Read More
2016-05-27 01:49
So, you have a website and you pay a monthly or annual hosting fee to ensure that your website is accessible to all of your website visitors over the Internet. As a website owner that’… Read More
2016-04-29 03:28
Trust us, you’re not alone if you haven’t…
We know that creating a stable and profitable search engine presence can take years to achieve, and while launching a new websit… Read More
2016-03-29 20:51
We are very proud to be New Plymouth’s only locally owned Google AdWords Partner. Our Digital Marketing team have worked, and continue to work, very hard to achieve this partner status… Read More
2016-02-23 02:00
You’ve all heard the saying, ‘you can’t be all things to all people’ right? Well in our industry that is something that we are faced with daily as we strive to be exa… Read More
2016-01-28 21:23
In the war against spam and email phishing scams, Google prides itself on the robust nature of its Gmail spam filters. The simple goal is to deliver only legitimate messages into its user&rs&hell…Read More
2016-01-13 21:26
Simply put – we want you and your website visitors to experience your website, as it was designed to be experienced. It should look and function the same, regardless of the device or b… Read More
2015-12-17 23:14
Wishing all of our valued clients a Merry Christmas and a safe and happy holiday season.
Apex will close for the year at 3.00pm on Tuesday the 22nd of December 2015, and will re-open a… Read More
2015-11-24 01:25
The team at Apex Digital cannot believe that we are staring down the barrel of Christmas 2015. It’s been a huge year for the team and we’ve managed to create some amazing website… Read More
2015-11-17 21:48
Time and time again we hear of poor experiences and money being thrown away by potential and current clients who have opted to run their own Google AdWords campaign. For sure, Google has mad… Read More
2015-10-19 03:22
Summary: We will be updating and restarting all of our servers over the next 48 hours to address a Xen security issue before it becomes public on October 29.
Who is affected: All Apex Cl… Read More
2015-10-12 22:23
Recently I have had the opportunity to work with a client around their digital marketing and sales strategy. Unfortunately I don’t get to do this as often as I would love to, but with… Read More
2015-10-12 22:23
Recently I have had the opportunity to work with a client around their digital marketing and sales strategy. Unfortunately I don’t get to do this as often as I would love to, but with… Read More
2015-09-17 02:55
Having the opportunity to meet with a lot of potential Apex Digital clients, the question that is asked most often is “So, how much is it going to cost me for a website?” We unde… Read More
2015-08-20 05:12
April 21st was a significant turning point for mobile search results. In the first instalment Mobilegeddon: The Case for Mobile-Friendly Websites, I discussed Mobilegeddon, its purpose and i… Read More
2015-08-20 04:52
Goodbye 7-Pack (amongst other things)
Recently it’s come to our attention that Google has rolled out a global change to the now defunct 7-Pack. If you’re not sure of wh… Read More
2015-07-15 21:15
If you haven’t heard about Google’s April 21st rollout, it’s time to pull your head out of the sand or book, take a step away from the computer screen, or simply just come… Read More
2015-06-12 04:56
Communication. It is the key to everyone’s business and their success. It impacts upon the ability to sell, serve, compete and succeed in business (and life). But how do we get it so w… Read More
2015-05-27 05:09
It's been in the pipeline for a few months but we are excited to announce the roll out of the new Orbit interface. Over the next week or so we will be individually visiting every website in… Read More
2015-05-13 23:20
I had just parked up the car and was about to begin the short walk to work when the weather gods thought they would play an evil and unexpected trick. The wind factor was already above anyth… Read More
2015-04-15 22:00
When people refer to Digital Marketing it seems like an enigma – mysterious, puzzling or just plain difficult to understand. In some respects it probably is! Over my next few articles… Read More
2015-03-28 02:55
We at Apex are huge proponents of responsive website design and never develop a website without making sure it is mobile friendly. We always consider the user in our design process and with… Read More
2015-03-17 23:34
When a visitor to your website completes your contact form, signs up to your newsletter or completes a sale through your online shop how do you thank them?
Do you offer up a generic Thank Yo… Read More
2015-02-23 22:15
Often we are asked by a potential client, “What makes you different to any other web company”. Our point of difference is nestled in the approach that we take. We understand that… Read More
2015-01-15 21:34
We have recently started to encourage many of our website design clients to utilise an HTTPS connection on their new website projects. You’re probably somewhat familiar with secure cer… Read More
2015-01-12 23:27
In the final part of the my Hard Truths series I'll kick things off by discussing why and how business owners need to get involved and play an active role in improving their online presence… Read More
2014-12-11 00:22
Apex will close for the year at 3.00pm on Friday the 19th of December, and will re-open at 8.30am on Monday 12th of January.
Any urgent support requests over this period can be sent via the… Read More
2006-06-07 11:16
Ever wondered what the difference was between the ‘@’ symbol and the ‘*’ symbol when setting up a DNS Zone file for a domain name. In the past I have seen them… Read More
2006-06-07 11:16
The Internet is expanding with the launch of over 200 new Generic Top Level Domains (gTLD’s) in the coming months and potentially up to 2,000 over the next few years. As the Sunrise pe… Read More
2006-06-07 11:16
Like many other businesses, we send out a monthly email newsletter to keep our clients informed of important industry updates, tips and tricks, the latest company happenings and other news… Read More
2006-06-07 11:16
An important change is happening in the .NZ domain space. Essentially, businesses will soon be able to have a domain name that ends in .nz rather than .co.nz, .org.nz, .net.nz, etc. This is… Read More
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