Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.

In order to increase your site’s click through rate (CTR), how many characters should your persuasive meta descriptions have?

(See answer below)

Meta descriptions serve as a preview for what your website has in store for potential viewers who are searching on the web. These brief summaries show up underneath links in search engines. For this reason, you’ll want to make your Meta Descriptions as tantalizing as possible because they can often sway a web searcher to click on the link for your website rather than pass you by for another.… Continue Reading