2022-09-13 21:03
Local SEO is a marketing technique aimed at helping businesses improve their visibility in local search results on Google. If you own a business and you want to target customers in a specifi… Read More
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Search engine optimization blogs, online marketing, SEO web copywriting tips, web usability and design, search engine technology and more from online marketing and SEO specialists, SEO Advantage...
2022-05-24 15:17
Internal linking is 1 of the most essential and underutilized SEO techniques out there for businesses looking to create a strong web presence. Whether you’re trying to increase your se… Read More
2021-12-28 17:40
Considering that many folks keep a decorated evergreen tree in their homes this time of year, perhaps there’s no better time to talk about “evergreen” content—includi… Read More
2021-11-29 17:24
It’s the holiday season, so perhaps there’s no better time to talk about E-A-T. No, we’re not talking about the verb that many of us overindulge in around this time of year… Read More
2021-10-25 17:55
Don’t you hate it when you accidentally close a tab on your internet browser because you have so many open that they look like pages in a book? Or how about when you have so many stick… Read More
2021-10-05 21:06
Great news! More than three-quarters (78 percent) of marketers have implemented a content strategy. The not-so-great news? Only half (53 percent) of marketers have a documented content marke… Read More
2021-07-13 15:08
The term “local SEO” should be familiar to most digital marketers by now, but what it means and why it matters is less understood by business owners and individuals who are looki… Read More
2021-06-25 18:19
More than a decade ago, I first encountered the 3 letters that would determine the course of my entire career: SEO. At that time, few people (including me) outside of the marketing world kne… Read More
2021-05-27 18:37
Digital marketers can be such suckers for overhyped fads and trends. It’s true—I know from experience. Some fast-fading fads that come to mind are automated cross-channel social… Read More
2021-05-17 19:43
The coronavirus pandemic changed life as we know it. From uncertainty, loneliness, altered plans and worse, it goes without saying that it was an extremely difficult year for many folks. One… Read More
2021-04-26 17:20
All industries change over time, and with this evolution certain outdated myths and misconceptions can linger. Perhaps the myth was based on a practice that was once recommended and no longe… Read More
2021-03-26 16:32
Editing a piece of content is a work of precision, regardless of whether that content is an online blog or article, an image or video, or a print piece in a newspaper or magazine. But effect… Read More
2021-02-06 15:56
Your content rocks. You know it. Your coworkers know it. Maybe even your boss knows it, too. But does your target audience know it? Content promotion and distribution is a key element of con… Read More
2020-12-18 18:17
It’s hard to imagine what words future historians might use when looking back on 2020. While there are probably plenty of words that come to your mind, we feel confident that most peop… Read More
2020-12-07 18:28
Okay folks, here’s the reality for anyone who needs to hear this: Website accessibility has to be an important part of your website design strategy if it isn’t already. For one… Read More
2020-11-24 19:26
In case you still need to hear this in 2021, blogging is important. In addition to engaging your target audience and generating new leads, a well-rounded blog is packed full of high-value ke… Read More
2020-11-02 18:45
Creating high-quality content is hard work. Everything from the research to the writing to the editing requires concentrated effort and attention to detail. So it’s understandable that… Read More
2020-09-23 17:18
What do you think of when you hear the word “peso?” If your first thought is of Mexican currency, that’s understandable. But if you care about digital marketing, you should… Read More
2020-09-23 16:45
If you’re like most businesses, you and the marketing team are always looking for ways to generate a new stream of leads or revenue. An ebook might seem like just the ticket! It’… Read More
2020-05-27 16:39
Last updated on May 29th, 2020 You made the wise decision to invest in producing high-quality content for your website, and now you want to know if it’s actually working. But which met… Read More
2020-03-30 16:12
It’s a scary time right now — not only for businesses, but also for everyday folks like you and me. Here at SEO Advantage, our team has never been more thankful to work remo… Read More
2020-02-28 14:30
For the average, everyday visitor to your website, they aren’t visible. Nevertheless, they’re a critically important component to your overall digital marketing strategy and your… Read More
2020-02-28 14:30
Okay, so your business has (finally) decided to start up a blog. That’s an excellent decision! And if done correctly, it will bear some serious SEO fruit in the form of higher rankings… Read More
2020-01-03 19:05
“New year, new me.” It’s the end of another trip around the sun, which means your social media feed is probably getting ready to blow up with friends and family who are set… Read More
2019-10-18 15:30
Search engine optimization, better known simply as SEO, is a regular term tossed around in marketing meetings and office chats nowadays. While SEO is commonly talked about in the business wo… Read More
2019-10-17 18:39
In the digital marketing world, a notification that your website has been penalized by Google is one of the worst pieces of news you can get. Given the search engine’s dominance in the… Read More
2019-08-02 19:04
Who doesn’t love free stuff? Especially free stuff that can help you expand and monetize your business! There are LOTs of tools out there for people interested in marketing their websi… Read More
2019-06-19 15:20
Standing out from the competition is hard in any industry — and it’s no different in the digital marketing world. That’s why we’re thrilled to announce that our effor… Read More
2019-03-26 13:00
What type of social media presence do you expect from your college/university? We recently posed this question to current college students and asked them to explain their reasoning. We thoug… Read More
2019-03-19 17:08
At SEO Advantage, our 20+ years of experience in internet marketing has taught us a heck of a lot about innovation, critical thinking and the many diverse skills needed to succeed in today&r&hell…Read More
2019-01-19 19:48
Last updated on January 23rd, 2019 Believe it or not, the business of search engine optimization can be really fun — and funny! With all the analyzing of keywords, numbers and data, an… Read More
2018-11-02 19:54
In the era of “fake news” and “alternative facts,” many content marketers (including myself) have been asking the following question: What responsibility do content m… Read More
2018-10-02 13:07
“If you build it, they will come.” Or will they? While this often-quoted “Field of Dreams” quote brings back fond childhood memories for many of us, any person with e… Read More
2018-07-03 23:15
Last updated on July 5th, 2018 Humor can be a powerful tool in marketing. But as Uncle Ben says, with great power comes great responsibility. One such tool is an internet “meme,”… Read More
2018-05-31 14:15
Whether you manage a commercial or residential real estate company, or you’re a real estate agent trying to start your own national or local firm, maintaining a high performing… Read More
2018-04-27 20:11
Experts agree that competition in the digital marketplace is getting continually tougher. To truly succeed requires innovation and quality technical insights into the digital space. Here at… Read More
2018-04-06 15:59
Have you ever heard a word or phrase so much that it loses its meaning altogether? As marketers, we’re often guilty of overusing buzzwords so much that our brains sort of shut down whe… Read More
2018-02-28 14:47
Want to know the secret to making your business grow, getting that big raise, and having a happier and more successful work life? Us too. If you do already know, please share the secret. Sur… Read More
2018-01-31 17:37
Did you tune into the 60th Annual Grammy Awards on January 28th? Not us. We were too busy pouring through the wonderful responses from our first scholarship essay contest! To enter to win th… Read More
2018-01-23 16:07
If you’ve researched at all into the world of search engine optimization (SEO), or the wider discipline of search engine marketing (SEM), chances are you’ve found a surprising nu… Read More
2017-12-29 00:13
In case you missed it, Google quietly released their developer-documentation style guide for open source documentation projects in September 2017, revealing the company’s internal-only… Read More
2017-11-30 19:20
Best practices for choosing a blog post image that connects, compels and captivates your audience If a picture is worth a thousand words, then blog images should be a pretty important part o… Read More
2017-10-31 01:19
Google “SEO Horror Stories” and you’d see so many out there. Google burning the BMW website back in 2006 for inflating rankings is one of them. I’ve been in this busi… Read More
2017-10-27 17:20
As a native Floridian, I grew up watching local news and marvelling at how wrong they could be about the weather. Whenever I got caught in a tropical downpour on a day that was supposed to b… Read More
2017-10-04 17:39
Picture this opening scene: You slump into your desk chair after a brutal meeting. You need to bring in leads and you need them fast. You’ve heard about some “off-the-record&rdqu&hell…Read More
2017-09-04 08:09
(Edited by Lance Buchanan) Do you want to create an efficient content workflow that metamorphosizes into long-term, measurable returns for your business? Imagine this: You submit a request f… Read More
2017-08-28 12:28
Every company claims to be the best in the biz – SEO firms included. Just like a proud parent who knows beyond a doubt that their child is the smartest, nicest and coolest kid on the p… Read More
2017-06-26 10:26
Here at SEO Advantage, we believe in investing in the future and providing opportunities for the next generation to thrive. That said, we are pleased to announce the 2018 SEO Advantage colle… Read More
2017-05-22 22:57
Call me a nerd, but I sometimes like to fancy myself a mad content scientist. [insert maniacal high-pitched laughter] Maybe this mindset might mean I watched too much “Bill Nye the Sci… Read More
2017-02-17 22:43
Definitions and examples of buyer personas, why they’re important to content marketing and how to create them. In the realms of business and marketing, it’s all too easy for us t… Read More
2017-02-07 15:02
If you’re reading this blog post, then chances are you are having a problem with your site not showing up on Google or another search engine – or you’re at least interested… Read More
2017-02-01 01:44
How to win customers and influence people through compelling content marketing How can we do better at communicating with our political counterparts? American politics is about as divisive a… Read More
2017-01-20 02:50
This well-known comic strip to the right gets a laugh from nearly any audience because, as exaggerated as it may be, all of us living in the age of digital commerce know how valuable c… Read More
2016-12-14 12:12
Arguably the most fun part of link building – at least for those of us who are into that sort of thing – is the multidisciplinary nature of the work. Some parts of link building… Read More
2016-12-07 16:24
It has sure been a tumultuous year for American politics and society. However, the content marketing world has seen robust growth and steady improvement in 2016. According to the latest rese… Read More
2016-11-21 10:21
It feels as though the phrase “content is king” was first coined over a million years ago, but the old adage still holds true today, and perhaps even more than ever. What has cha… Read More
2016-11-16 01:00
We may not be very far into this week, but there have already been some newsworthy developments in the world of marketing and social media. Here’s what’s been happening since Mo… Read More
2016-11-11 19:24
Like other buzzwords (yes, I’m talking about words like “dynamic” and “synergy”), the meaning behind “content” sometimes loses its effectiveness in… Read More
2016-11-07 23:38
Some may tell you the image is the most important element of a blog post.
Others may say that solid links to support your data and assertions are the key.
Still others might emphasize that… Read More
2016-10-17 14:08
Tackling the age-old question: “How do I measure the success of my content marketing efforts?”
Creating and publishing winning digital content is no easy task. Optimizing copy f… Read More
2016-10-10 05:10
Building Relationships in the Online World
A study in the Harvard Business Review calculated that increasing customer retention by 5% can lead to a 25% – 95% increase in profit.
When… Read More
2016-10-03 07:10
Our main goal here at SEO Advantage is for all our clients to consistently appear at the top of Page 1 in Google and all other search engines.
When a new client approaches us, the problem i… Read More
2016-09-26 18:22
When you think about optimizing your site for search engines, you probably have keywords, tags, content and competitor analysis at the top of your priority list.
Would you be surprised if I… Read More
2016-09-09 16:08
“We should start a blog.”
If your business earned a nickel every time someone on the marketing or management team said this phrase, you’d probably be the head of a Fortune… Read More
2016-08-15 21:10
If you work from home or remotely, you’re probably used to getting that look from people that means something like, “That must be the best job ever!” Yeah sure, there are… Read More
2016-07-22 21:31
Creating new content marketing materials from scratch is hard work. Having worked in the content marketing department here at SEO Advantage for several years now, I know this fact all to we… Read More
2016-07-07 15:43
Enjuris uses bold graphics and a down-to-earth tone to deliver information to people at a tough time in their lives
You may already know we love working with attorneys. In fact, we have a re… Read More
2016-05-17 09:17
Ensuring that your website reaches as many customers and clients as possible is the entire reason for investing in any type of digital and online marketing. If you put forth the effort to o… Read More
2016-05-10 09:10
Decisions about both the Republican and Democratic nominees for the President of the United States will soon be made, and the heat is getting turned on. What tactics do candidates use to ga… Read More
2016-05-06 09:06
Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.
In order to optimize images for SEO… Read More
2016-04-20 08:20
While we’re already over a quarter of the way through 2016, there is still plenty of time left for new and exciting things to happen in the world of SEO. (Heck, if you blink you might… Read More
2016-04-15 14:03
Infographics are an extremely effective way of sharing information. In fact, according to this article on CoSchedule, “Infographics are 30 times more likely to be read than a purely t… Read More
2016-04-11 23:23
I know what you’re thinking – Not another blog about how to make the best landing page for SEO! Well bear with me for a sec and see why we at SEO Advantage thought it was high t… Read More
2016-04-08 08:08
Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing and how the two intertwine.
What three factors make up Inbound Ma… Read More
2016-03-18 19:41
Have you ever experienced a situation where you and a group were offered two options, and you were surprised that more people didn’t choose the option you assumed would be the consens… Read More
2016-03-04 09:04
Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.
Which of the following is NOT the na… Read More
2016-03-03 17:16
When Google’s new mobile update rolled out, people noticed that there was an emphasis placed on pages that are optimized for mobile. This means that marketers need to consider voice s… Read More
2006-06-07 11:16
Location, location, location… it’s vital for brick-and-mortar storefronts and online businesses. It takes a lot of online marketing muscle and search engine optimization to ensu… Read More
2006-06-07 11:16
It’s a new year. Boosting your company web store’s conversion rate is surely on your list of resolutions. The smallest rate increase can make a big difference in sales and profi… Read More
2006-06-07 11:16
Google’s recent Penguin algorithm update has many online marketers frustrated. How does the update affect website traffic? What does it mean for a site’s SEO?
I’ve combed t… Read More
2006-06-07 11:16
We’ve partnered with online incorporation company MaxFilings to create an exciting contest geared toward helping prospective entrepreneurs bring their business ideas into reality. If y… Read More
2006-06-07 11:16
Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.What percentage of links clicked on ar… Read More
2006-06-07 11:16
Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.
In terms of SEO ranking, which social… Read More
2006-06-07 11:16
Welcome to SEO Advantage’s Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.
In order to increase your site’… Read More
2006-06-07 11:16
If you’ve been around search engine optimization much, you’ll know that the Google Search algorithms are always changing and adjusting to the newest technology and tools, especi… Read More
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