Running a successful blog can be extremely time-consuming. If you are a small Business owner, or run a business on your own, then chances are that you are probably “too busy” and too under-resourced to find the time to update your blog.
It’s important to understand, however, that if you are trying to build a successful online presence, your business blog will probably become your most effective business marketing tool.
Keeping your blog updated with relevant content, therefore, may just be one of your day’s most important tasks, so don’t skip it. Here are some tips for making your blog not only a priority, but also to help you keep the process of blogging about your business what it should be – fun, energizing, and creative.
Find Your Best Writing Times
There are certain times of the day when you will feel more inspired to work on your blog. For example, you might be someone who has their best ideas early in the morning, before everyone else wakes up. Or, you may feel like evenings are the best time to work on your blog.
What is important, is that you commit to a regular time each day where you can block out all other distractions and spend an hour or so working on your blog content. Make it a habit and make it important. Once new leads and new sales start coming in via your blog’s marketing efforts, you will be glad you made this a priority.
Load Up Your Blog With Scheduled Posts
You’ve heard the expression before … work smarter, not harder. If you are happy to Write and publish a blog post every day or so and this works for you, then great! Writing daily, however, can feel like a chore after a while, especially on days when you just don’t feel like writing, or when other more pressing issues come up. A smarter way to blog, is to spend a whole afternoon, or an entire day writing 3-4 blog posts, or even a couple of days writing enough content for several days or weeks, and then uploading these to your blog as scheduled draft posts.
With a WordPress site, for example, you can schedule your blog posts to publish at a later date. This allows you to load up multiple blog posts, and then schedule these to publish a new post every 2-4 days.
An even smarter way to go about this, is to outsource the creation of your blog posts. This is covered further below.
Create An Ideas List
Once you start experiencing the kind of leverage that a blog can provide for your business in terms of saving time and generating new leads, your brain will begin to generate so many new ideas for ways to make your blog work harder for you, that you won’t be able to remember them all.
This is where having an “ideas file” can come in handy. Any time you get an idea for a post, write it down. Record your ideas in a notebook, type them into a text file, or use a voice-recording device. It doesn’t matter what you use, as long as you have a system for keeping track of your ideas.
A new blog post idea could pop into your head while you’re driving to work, walking your dog, taking a 5-minute break at work, or even just before going to sleep at night. Start an “ideas file” and just keep adding new ideas to it.If possible, write a working title and a brief description of what the post would be about.
Having an “ideas file” is ideal for those occasional times when you may be feeling uninspired or possibly even have writer’s block. If this should happen to you and you have acquired the habit of writing new content for your blog on a regular basis as suggested earlier, simply refer to this file and pick a topic that appeals to you at the time.
You may also want to set aside some time for brainstorming new topics and new ideas. When the ideas come pouring out of your head, just write them down. Don’t judge whether the idea is good or not … just write it down for now! An idea that you think may not be that good now can be elaborated upon and may just turn out to be a winner later.
Bookmark Sites That Inspire You
Whenever you come across a site that inspires you, remember to bookmark it. This way, if you start running out of blogging ideas, you can quickly browse through some of your favorite sites for new ideas.
You can find interesting ideas for blogging content ideas just about everywhere online. Some of the best places include forums and question and answer sites (use these to discover problems that people in your industry are experiencing and write blog posts discussing solutions), article directories and social media sites (great for learning what’s popular and trending, and for keeping your finger on the pulse of your industry), or other blogs.
Tip: Another great way to get ideas, is to subscribe to newsletters and “tips” lists from industry experts. This will not only keep you up-to-date with what is going on in your industry, it will also help you identify new areas of opportunity for your business.
Read what people are talking about online and keep yourself updated. Think about ways to “curate” content and get your readers to start viewing you as an authority in your field. When you see questions being asked online, write a blog post that answers these.
Outsource And Edit Your Blog Content
You can save a great deal of time by hiring others to write your blog posts and then simply editing the content afterwards to give the outsourced writing your own unique voice.
You can also save money by hiring freelance writers to write you short articles (300 words or less) that you can then use as outlines to be fleshed out later. Once the work is delivered, you can then edit and expand on the points in the content and add your own ideas. This is a great “bridging” method for getting more content created while saving yourself time and money.
There are a number of sites where you can find professional article and content writers to create blog posts for you. If you find a good writer, you can also invite them to suggest blog post ideas for you.
When You Don’t Feel Like Blogging …
Whenever you don’t feel like blogging, stop. Take a break. Have a stretch, or go for a short walk. If you push things too hard and try to write when you’re not feeling inspired, it will show in your writing. You want your content to inspire others and engage your readers. To do this, you need to commit to giving your readers nothing less than your very best.
If you’re truly feeling uninspired, then just accept the fact and let it go. Remember that there are days when the writing just won’t flow. If the muse refuses to show up, don’t beat yourself up about it. Just choose another task from your to-do list and move on, then come back when you’re feeling inspired and refreshed.
One final tip: just remember this … the more you blog about your business, the easier it will become to blog about your business.
Also, just by taking a little action on a consistent basis, you will soon be ahead of your competitors by miles.
This will happen in a surprisingly short period of time, simply because most of your competitors will always let the idea that they are “too busy” stop them from taking action.
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