66% of Small Business across USA don’t use a CRM. This is despite the CRM market being a $12B industry. We examine the factors behind why the adoption rate among Small Businesses is lo… Read More

Traditional channels like emails and calls make only 60% of the customer experience piece. Facebook and Twitter have changed the way customers interact with your brand and post queries, comp… Read More

Without water, life ceases. Without context, so does engagement. Contextual engagement is the holy grail for building customer relationships.Through it, businesses get to know what's happeni… Read More

As we integrate our smartphones into our daily lives more and more we begin to find different ways to make certain tasks more convenient. The traditional contacts application can be useful… Read More