B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]
72 percent of B2B marketers have said that they use generative AI tools, with 51 percent using the technolo… Read More
In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytellin… Read More
As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentr… Read More
Google Rolls Out Demand Gen Campaigns
Google has unveiled a new “Demand Gen” campaign type, designed to engage potential customers in the early stages of the purchase journey by… Read More
While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important.
At Content Marketing World… Read More
B2B Marketing Managers See Customer-Centricity as Path to Maximized Budgets
B2B marketing managers say that focusing on the needs of their organization’s customers and relying on data… Read More
For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Laura B… Read More
What are the top generative AI tools that B2B marketers will be using in 2024 and beyond?
Generative AI has continued its run as this year’s primary topic not only for marketers in bot… Read More
B2B Content Promotion in 2023: Channel and Format Trends [Report]
97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7… Read More
Bet you’ve never heard this one before: an economic downturn can be the best time to try breaking into a new market, especially in B2B.
Yes, I’m serious.
It’s a surpr… Read More
Remember that scene in the Matrix where Neo downloads dozens of new skills in just a few hours?
You know: “Whoa. I know Kung Fu.”
via GIPHY
That’s basically what ha… Read More
Welcome back to our captivating journey through the full range of emotions in B2B marketing featured in our “Feeling B2B” series with MarketingProfs. Our series has been nothing… Read More
What do you love about B2B marketing?
We asked 12 of the top B2B marketing experts lined up to speak at the upcoming MarketingProfs B2B Forum 2023 event, and in the following infographic the… Read More
Complacency has never been an option in B2B marketing. The products we sell are highly complex, the clients we sell to are highly exacting, our buying cycle is (much) longer, there are fewer… Read More
Welcome back to our new series, “Feeling B2B,” where we journey into the heart of the B2B marketing landscape. In our debut installment we took a look at unconventional B2B marke… Read More
LinkedIn Updates Newsletter Creation UI, Adds Option to Host Multiple Newsletters
Microsoft-owned LinkedIn has developed a more robust editor for creating newsletters on the professional soc… Read More
B2B Exhibitions Move Forward in “Dramatic Improvement”
B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent of business exhibition… Read More
Improving Conversion Rates Continues to be the Top B2B Revenue Marketing Priority
66 percent of B2B marketers have said that improving account and lead conversion rates have been a top prior… Read More
As the summer of 2023 marches ahead into autumn, so to do new opportunities, and as B2B marketers adjust to the changes this year has already brought — from the rise of AI tools to the… Read More
B2B Buyers More Thoroughly Evaluating Purchases
When it comes to the new processes that B2B buyers have added for purchase decisions, some 38 percent have said they are conducting more rigor… Read More
Why personalize B2B content? If your solution is the best fit for a particular problem, why not just list your features and benefits and let your product sell itself?
That’s the kind o… Read More
When you think of B2B Marketing do you think “blandscape”? Maybe “boring to boring”? Or do think of an exciting opportunity to impact an industry projected to reach $… Read More
What does a hybrid of human and artificial intelligence look like for B2B marketers, and why is hybridized AI becoming one of the most important and powerful combinations for building brand… Read More
At the beginning of July, Meta did something that was sort of genius. Instead of just launching a new social media platform from scratch, they made it so users could sign up with a few simpl… Read More
CMOs’ Major Resource Allocations to Remain Steady Amid Budget Pressures
Marketing technology budgets have held steady from 2022 to 2023, as 75 percent of chief marketing officers say t… Read More