Thinkbox has hit back at a report from Isba warning of a cut to TV ad spend, saying the research simply shows the industry is undergoing a “rebalancing.”
The survey of… Read More
Thinkbox is raising interest in television advertising in the UK with “The Broadcast”, a science fiction themed commercial launched in partnership with Lucozade, DFS, and Sheba… Read More
What TV program couldn’t you live without? Which show do you miss like an old friend when a series ends? Where is this visual delight broadcast? How do you view it?
According to the of… Read More
Google has built a complete monopoly on search. Amazon uses the sales data of its resellers to continuously expand and solidify markets dominance. Facebook copies the competitors that they c… Read More
Should brands exercise caution when associating with reality TV shows now the UK government is investigating how participants are treated during and after they are in the spotlight?
Re… Read More
The future of television has been rendered uncertain by the pace of technological change and shifting viewing habits – and broadcast institutions, brands, creators and marketers are al… Read More
2015 was a watershed year for app advertising on TV, with around $16 million being spent between Clash of Clans, Game of War and Heroes Charge at the Super Bowl.
Contrary to popular opinion… Read More