“I’m telling my kids this is the royal wedding.” — TikTok user89984382348 Sofia Richie Grainge is the internet’s new princess. The 24-year-old has been in the p… Read More

Summer is in full swing, which can only mean one thing: heat. Love or hate it, you can’t deny that it’s the perfect excuse for a vacation. Change your surroundings, recover fro… Read More

1. L’ORÉAL CLICHY, FRANCE 2022 BEAUTY SALES: $40.31 BILLION €38.26 BILLION +18.5% vs. 2021 Main Brands: CONSUMER PRODUCTS: L’Oréal Paris, Garni… Read More

By now, you’ve probably surmised that we test-drive a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skinca… Read More

I talk myself blue all day every day when it comes to my favorite beauty products, (it’s kind of written in my job description, after all!), however, being the nosy person that I am, t… Read More

Do you have green eyes, but do not know which makeup look will work best for you? Read on and you will know how to make your beautiful green eyes look even more captivating. You can try shad… Read More

With the Royal wedding being over now, the trends are starting to roll down the red carpet and they have one thing in common – the new addition to the Royal family, Duchess of Sussex M… Read More

First of all, before you get angry about your celiac disease and tell me about all of the horrible things that happen to you due to your gluten sensitivity, let's get something straight. Un… Read More

Before you begin all the requisite self-assesment, gym-membership-purchases, calorie restrictions, and spending freezes that the new year entails, allow yourself one last "hurrah" of self-in… Read More