Columnist Fili Wiese explains what a unique selling proposition (USP) is and why every indexable page on your site needs one. The post The unique selling proposition: A key element for SEO s… Read More

“The worst thing I could be is the same as everybody else.” ~ Arnold SchwarzeneggerSource: Instagram (↑)Sign-up for my newsletter at http://blog.fcon21.biz and rec… Read More

It might appear difficult for you to stand out amongst so many bloggers who’re all doing the exact same thing. They’re writing content,… more » Read More

Summary: How does a good recruiter get their candidates differentiated? By creating a Unique Selling Proposition â€" or USP. Here†s how they do it Read More

Your unique value proposition determines if people and visitors will bother reading about your product or close the page and click away. If you get it right, sales can skyrocket. Get it… Read More

Technology innovation for the sake of technology does not offer any real business benefits but when applied in the right context to the right problem, it can be incredibly trans-formative. G… Read More

In today’s volatile, uncertain, complex, and ambiguous business world, customers are bombarded about 17,000 messages a day.  Between emails, voice mails, robo-calls, s… Read More

You have a store on the market and you are selling a particular product which comes in different sizes and values. There are other stores with similar products. What will you do to survive?… Read More