Consumer engagement via relationship marketing is the top trend in today’s tourism marketing landscape. More than ever before, tourism brands must create opportunities for engagement w… Read More

15 years ago, the term social influencers wasn’t even on most people’s marketing radar. Social media was just a baby in 2003. The only sites worth mentioning were Myspace an… Read More

Social media advertising and marketing has developed from the new kid on the block to its greater relevant vicinity as part of a company's usual marketing method--a big half that is still ex… Read More

By its very nature, the world of content marketing and SEO can feel like a minefield to those with little experience. The industry is littered with SEO jargon, including acronyms and turns o… Read More

Optimove, a relationship marketing hub, today released Optimove 6.0, introducing a new customer lifecycle stage to its retention management cloud: the visitor Read More