Introduction: When it comes to the world of fragrances, the term “cologne perfume” often stirs up a blend of curiosity and confusion: Is it about the ingredients that make… Read More

Introduction: The world of fragrance boasts an impressive array of perfume compositions that cater to an ever-expanding spectrum of preferences, styles, and occasions. Amidst the vast ar… Read More

Introduction: Many of our customers ask us: “Can I Perfume My Hair?” or “How To Perfume Your Hair?“ Today, the art of fragrance isn’t limited to just you… Read More

Introduction: Many are aware of the circadian rhythm but little has been researched with regards to influence on our skin care routines and the way we wear fragrances. This article in… Read More

 A new, innovative trend within cosmetic ingredients being developed is in the direction of skin health and overall wellness, termed psychodermatology. Specifically, this trend focuse… Read More

Immerse yourself into the fascinating world of artisan perfume, where creativity, skill, and passion coalesce to produce captivating and bespoke fragrances that embody the essence of both t… Read More

Yves Saint Laurent was a French fashion designer who is considered one of the most influential designers of the 20th century. He was known for his revolutionary designs, which challenged tr… Read More

In the entrancing realm of perfumery, oud fragrance holds a position of unparalleled prestige and allure. Often referred to as “liquid gold,” oud is the essence of traditional A… Read More

Introduction: In our quest to create harmonious and nurturing living spaces, we at Pairfum London understand the Multisensorial Power of Home Fragrance, not only our olfactory senses but… Read More

At Pairfum London, our unwavering commitment to crafting fragrances that captivate the senses and enrich the soul extends well beyond the realm of fine perfumery. We present a captivating b… Read More

Introduction: At Pairfum London, we are continually inspired by the vast and multifaceted realm of Artisan Perfume and find ourselves at home in the extraordinary world of niche perfumer… Read More

Introduction: The term “niche perfume” is relatively new, but the concept of small, independent perfume houses has been around for centuries. In fact, some of the most fam… Read More

A well-chosen scented candle can transform the atmosphere of your living space, enveloping it in a warm glow while simultaneously infusing the air with delightful fragrances. An increasingl… Read More

Introduction: In the realm of perfumes and aromas, one term that resonates with sophistication and allure is “Eau de Parfum.” This captivating concoction is more than jus… Read More

Introduction: Unique Fragrances, and Niche perfumes in particular, have been stealing the limelight in the fragrance world, captivating fragrance enthusiasts with their unique, handcraft… Read More

Introduction: In this article, we introduce skin flooding, the Newest Skincare Trend on TikTok for Hydrated, Plump Skin and highlight the implications it has for wearing perfume. How doe… Read More

Introduction Our sense of smell is often overlooked, but it is actually one of our most powerful senses. Our noses can detect a trillion different smells, and they play a vital role in o… Read More

Have you ever noticed that the same perfume can smell different on different people? Maybe you tried a perfume that you loved on a friend, but when you wore it yourself, it didn’t… Read More

In a world dominated by mainstream perfumes, niche fragrances emerge as extraordinary works of olfactory artistry, crafted with passion, precision and devotion to individuality. These aroma… Read More

In this bustling world, where stress and chaos often prevail, it becomes increasingly vital to carve out moments of tranquillity and relaxation. And what better way to achieve this than by… Read More

Introduction Not many fragrance lovers or Perfumistas speak about ‘projection‘ or ‘radiance‘ and yet everybody enthuses about a person’s perfume when they e… Read More

From evoking memories and enhancing moods to making lasting impressions on everyone we come into contact with, perfumes play a significant part in our day-to-day lives. However, without pro… Read More

We are often asked the following questions about strong perfume: How do I find a strong perfume? Which one of yours is a strong perfume? Does a strong perfume last longer?… Read More

As you grow to love perfume, you might like to find out more about fragrance and it is probably difficult to know where to start. In this context, we are often asked: What are the 10… Read More

What is Quiet Luxury? Quiet Luxury is a topic that is written about a lot at the moment and here are a few examples of articles writing about it: Vogue, Elle and the Guardian. All th… Read More

With our hectic lives, it’s important to have a place to relax and unwind. And, what better place to do that than in the comfort of your own home?  Creating a calming and rela… Read More

Have you already considered whether to buy perfume online? How do you buy your perfume at the moment? Are you happy with the way you buy perfume? The internet has revolutionised the way… Read More

Introduction The inspiration for this blog post comes from many customers asking us “Does Perfume Expire?” and “Does Perfume Go Bad?“ We all like to extend the… Read More

When it comes to fragrances, many of us stick with well-known designer brands or popular mainstream perfumes. However, now is time to consider choosing a niche fragrance. These luxurious… Read More

In this article we answer the question: How long does perfume last? It is a question we are being asked repeatedly by our customers and most want to know: How can I make my perfume… Read More