Responsive search ads (RSA) testing can be daunting yet rewarding. Google sending the expanded text ad (ETA) the way of the dinosaur disappointed many advertisers and marketers. But the… Read More

With less regulation over expended search rankings, paid marketing campaigns are more likely to cannibalize average search measures. Marketing companies who do not distinguish organic and pa… Read More

Search advertising software allows companies to target keywords that are relevant to their businesses and gain a more prominent positioning in search engine results. This helps them earn vis… Read More

Google Ads or Google adwords is a pay-per-click paid advertising and a massive part in the digital marketing world. Running Google Ads/Adwords campaigns is an extremely effective way to driv… Read More

Understanding the differences between organic and paid marketing helps us understand the benefits of both strategies. Brands often use a variety of tactics to reach and eng… Read More