In this interview Amit Bivas, Head of Marketing at Optimove explains why budding marketers need to have the art and skill of storytelling. He explains how curation; process orientation and q… Read More

Customer marketing and retention specialist Optimove has announced its official entry into the financial services space. Optimove’s platform, which is popular... The post Optimove… Read More

Amit suggests tips for brands to maximize customer lifetime value through meaningful and emotionally intelligent communications. He explains why marketers should embrace AI to help uncover w… Read More

Pini Yakuel, Founder and CEO, Optimove writes about CRM trends for the year 2018 Read More

Banks and insurers are losing money by not tailoring their communications. Financial services firms miss out on £113bn per year by ignoring the wants and needs of female customers, res… Read More

There’s no question about it: Change is hard. This poses a unique challenge to online companies trying to market their products to businesses that may be resistant to new workflows and… Read More