In the present data-driven market, compelling data management and exploitation are significant for organisations to acquire the upper hand. Due to the increasing volume and complexity of dat… Read More

Key Companies Covered in the Data Management Platform (DMP) Software Market  Research Reports Adobe Audience Manager, Amobee, Audience Studio by Salesforce, Google Marketing Platfo… Read More

SANTA MONICA, Calif. – The growing popularity of streaming video has led to a greater push for audience metrics that more accurately reflect people’s viewing behavior among dif… Read More

Data is the living force of modern businesses as we produce an overwhelming amount of it every day. No wonder effective solutions for data management are all the rage. According to Bu… Read More

“Errors using inadequate data are much less than those using no data at all.” — Charles Babbage. The data landscape for advertisers, marketers, and publishers are in a fre… Read More

FreeWheel and Nieslen have expanded their partnership to include the measurement company's data management platform (DMP) in an effort to enhance targeting capabilities across advanced TV. T… Read More

Reading Time: 6 minutes Businesses in India Growing Rapidly with Third-party DMPs: In India, businesses rely on insights from data management platforms to make informed decisions based on… Read More

8 min readLast month for our Data-Driven Digital Community webinar, we talked about First-Party World Problems and how to Future-Proof Your Business with First-Party Data with our Head of… Read More

On Wednesday (March 3), Google laid out its plans for a ‘privacy-first web’, confirming that it won’t operate third-party tracking cookies or “alternate identifiers t… Read More

Snapchat has upped the ante on its existing relationship with measurement firm Nielsen, inking a new deal that will allow advertisers using the platform to target customers using the latter'… Read More

Job Id: 20200903009 Company: Amazon Job Role: Sr. Digital Marketing Manager Experience: 8+ Years Qualification: Graduate Job Location: Mumbai Salary: Best in Industry Vacancies: Not Mentione… Read More

Digital marketing (likewise referred to as data-driven marketing) is the advertising and marketing of service or products making use of digital technologies, primarily on the web, however ad… Read More

Marketers need their data management platforms (DMPs) to do the near impossible: organize a seemingly endless amount of customer data. Now add a layer of consent management to that task, as… Read More

Las Data Management Platforms (DMPs), o Plataformas de gestión de datos de publicidad, son herramientas que soportan la segmentación de clientes, el targeting de audiencia… Read More

According to eMarketer, mobile ad spending in China is set to hit a record $52B by 2019. Here is a list of the top Chinese Mobile Ad Networks / Platforms, AdTech Companies, and App Stor… Read More