Introduction of multiple digital platforms, adoption of media monitoring tools for marketing, increasing focus on customer needs, growing number of social media users, rising internet penetr… Read More

In the customer care market, questions, problems and web problems will be answered on-line in real time, if the user asks. Indeed, nearly 59 percent of Americans using social media claim tha… Read More

Social media channels generate a huge amount of data every day in terms of videos, images, GIFs etc. And to post them millions of post copy, header and captions are written. To pay… Read More

Ever wonder how important it is to monitor your social media channels? Consider this… 67% of consumers use social media networks to seek resolutions to problems with a brand. And, 60%… Read More

Is carrying out a social media competitor analysis causing you to lose sleep? It shouldn’t. Especially now when you can automate the whole process. Social media monitoring tools are… Read More

For a long time, marketers have been dazzled by the allure of analytics – but that shine can quickly wear off if you aren't utilizing them to their full advantage. Social and media ana… Read More