Peli Beeri, CEO, Bidalgo discusses how the media buyers are learning to harness the power of Artificial Intelligence and Machine Learning to do their jobs more efficiently, strategically and… Read More

The starting point for many PPC professionals who progress into programmatic media buying is Google DFP. That said, there are many alternatives including Adroll – and even programmatic… Read More

What is Media Buying ? What is media buying and how it works First step comes into our mind is what is media buying and how we do it.DefineIn the purpose of advertising, we buy the space on… Read More

An eye-opening Statistia report revealed that there would be more than 2.80 billion social media users by the end of 2018, accounting for more than one third (37%) of the total population… Read More