— AmazonDon’t waste another minute scouring the internet for a memorable present: This list has 75 weird but genius gifts to end your hunt. Whether you’re looking for a h… Read More

I spend a lot of time testing out different beauty products. If I'm not eating, sitting at my computer writing, or out with my girlfriends, chances are I'm in my bathroom swiping, swatching… Read More

Amazon is putting on another huge sale event this year that you won't want to miss. Starting on October 10, Amazon’s Big Deal Days will offer major discounts, including 50% off and mor… Read More

In our best makeup advent calendar 2023 guide, we’ve listed the calendars that contain makeup and tools for a range of budgets – from cheap up to premium JUMP TO SECTION Click t… Read More

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Even though Rihanna's makeup brand Fenty Beauty already has three really popular foundations - the Pro Filt'r Soft Matte Longwear Foundation, the Eaze Drop Blurring Skin Tint, and the Pro Fi… Read More

Thanks to QVC and Collective Voice for sponsoring this post. QVC September haul is awesome! It’s been an epic month so far and as if QVC hasn’t already churned out some of my fa… Read More

If you know me, then you’ll know that I’ll do pretty much anything for an extra couple of minutes in bed. As much as I’d love to be that person that gets up at 6am, does a… Read More

We have officially entered the back-to-school season. How can that be? It’s as if this summer flew by. While lots of students, no matter what age, tend to dread back-to-school time, it… Read More

There’s nothing like a clever little online find that ends up saving you a ton of time in your routine or even makes a part of your day feel more luxurious. These clever Amazon buys al… Read More

If you’ve ever avoided buying something that you really want simply because it seems like it would be expensive, this list proves that it doesn’t have to be. Whether it’s a… Read More

As a savvy connoisseur of the internet, you probably come across much-hyped products that you may or may not be interested in buying. (Hi, me too.)It isn’t often, however, that I see l… Read More

Are you ready to get started on a more sustainable and waste-free lifestyle? Welcome to our blog, where we’re diving deep into our list of Zero Waste essentials! We’ll discuss… Read More

If you're tired of thin, barely there lashes or clumpy, spidery lashes, it may be time to rethink how you apply your mascara. Making your mascara look great starts with using the right type… Read More

29 Best Talc-Free Makeup Brands for a Healthier Beauty Routine. Are you looking for beauty products free of talc but don’t have the time to research and find the best ones? Rest assure… Read More

Nordstrom 2023 Anniversary Sale: Beauty Sale Recommendations Nordstrom 2023 Anniversary SaleThis post contains add links. I will make a commission if you make a purchase using my links… Read More

Thanks to QVC and Collective Voice for sponsoring this post. The most RAVED ABOUT makeup faves are on stock-up deal this month. Let’s go! I have to say, these days of YouTube makeup t… Read More

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and tr… Read More

The trends of makeup looks have emerged recently from the many social events such as MET Gala, Oscar award nights and more. In the present era, events and social gatherings have become a pla… Read More

In the present era, social events and parties are the occasions that people look forward to. The party season is finally here and to jazz it up, get ready to suit up to your best look. Note… Read More

As a beauty editor who has been testing, reviewing, and writing about products for nearly seven years, it takes a lot to excite me. Call me jaded, but there just aren’t many produ… Read More

In our best beauty advent calendar 2023 guide, we’ve created a one-stop-shop of the best ways to get your hands on skincare and makeup advent calendars JUMP TO SECTION Click the links… Read More

Applying my mascara has been my favorite part of my cosmetics regimen since I was a teenager. There's just something about the dramatic before-and-after effect of curled, darkened lashes tha… Read More

As Halloween approaches this year, the demand for unique and eye-catching costumes continues to grow. One of the most sought-after accessories for the 2023 Halloween season is color contact… Read More

Say hello to Unfiltered, a fresh beauty series where you’ll get an exclusive glimpse into the dressed-down beauty routines of our favorite celebrities and content creato… Read More