Services marketing originated as a separate field of study during the 1980s. Researchers realized that the unique characteristics of services required different marketing strategies to those… Read More

Experiential marketing, also known as live marketing or event marketing, is a strategy where consumers are engaged via branded experiences.  Experiential marketing is a way for business… Read More

Flywheel marketing was first introduced in 2001 by Good to Great author Jim Collins, who likened the strategy to a flywheel. For those unaware, a flywheel is a mechanical device designed to… Read More

Purchase intention is a measure of the strength of a consumer’s intention to perform a specific behavior or make a decision to purchase a product or service. Usually purchase intents a… Read More

Neuromarketing is the application of neuroscience and cognitive science to marketing. The strategy gathers information from the human subconscious to determine why consumers choose one produ… Read More