IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of its Identity Solutions Guidance document for public comment for 30 days until November… Read More

Ogury, the global leader in personified advertising, today announced the appointment of Wilfried Schobeiri as Chief Technology Officer. In this role, Schobeiri will work… Read More

lista de nichos e subnichos adequados para o Google AdSense, com base nas categorias do IAB (Interactive Advertising Bureau) Desenvolvidas pelo Interactive Advertising Bureau (IAB) – o… Read More

Assistant codage, Blast.Club, Quantique médical, Hackers vs hackers, Plugins crypto, IA vs données perso... Vous pouvez consulter la version en ligne de… Read More

Are you tired of pouring your marketing budget into PPC advertising campaigns only to see diminishing returns? The culprit might just be lurking in your customers’ web browsers –… Read More

Ad fraud has emerged as a serious concern that undermines the efficiency and integrity of online advertising technology (Adtech). Ad fraud is a deceptive practice that disrupts the normal f… Read More

Major milestone as 11 companies seal MoUs for Middle East Expansion and the establishment of Saudi Arabia-China Entrepreneurs Association’s first office in Hong Kong Chief Executive… Read More

Do you want to create and manage an ads.txt file in WordPress? If your website gets caught up in fraudulent advertisements, then it can damage your reputation and cost you money. By adding… Read More

Programmatic advertising has been a game-changer in the world of online advertising, enabling advertisers to reach their target audiences in a more efficient and cost-effective way. However… Read More

The advertisement sector's initiatives to develop global dimension criteria for pc gaming atmospheres simply took a significant jump onward. Tuesday, the IAB, in cooperation with the IAB Tec… Read More

MARCO ISLAND, FL — When the call to save the planet comes through, you don’t turn it down. That is why, two weeks into a hiatus, OMD USA CEO John Osborn accepted an invitation… Read More

Every new channel experiences growing pains – and connected TV has been growing fast. According to Andrew Casale, President & CEO of Index Exchange, the explosive growth of CTV a… Read More

Brands are hungry to reach the world’s one in three people who game – which has traditionally been an ad-free space. In order to supercharge gaming advertising, IAB UK… Read More

Stronger guards against ad fraud in connection television will help to expand automated media buying as marketers can feel confident about their efforts to reach bigger audiences. While th… Read More

Daftar Isi Apa Itu seller.json? Membuat Informasi Penjual Menjadi Transparan Cara Mengatur Seller.json Adsense Kesimpulan Baru-baru ini, bagi para publisher adsense akan mendapatkan not… Read More

Boomplay ([www.Boomplay.com](http://www.boomplay.com/)), the #1 music streaming service in Africa, has announced that they received IAB Tech Lab’s Open Measurement SDK (OM SDK) Integra… Read More

Publisher provided signals help publishers categorize their first-party data into audience or contextual segments and then share those signals with programmatic buyers. How does it wor… Read More

Hard-pressed publishers are staring into a financial abyss under a combined assault of cookie crackdowns and legislation in a fresh wake-up call published by the IAB. The media and mark… Read More

L’Interactive Advertising Bureau (IAB) ha aggiornato le Intrinsic In-Game Measurement Guidelines (IIG) per i giochi e la pubblicità in-game, pubblicate per la prima volta nel 2… Read More

Connected television might be the media sector's shiniest brand-new plaything, however it's not spotless-- it's raging with advertisement fraudulence, as well as high CPMs just make the netw… Read More

The new integration helps facilitate third-party viewability and verification measurement for ads served to mobile app environments without using multiple measurement provider SDKs Read More

The IAB Tech Lab has purchased not-for-profit outfit DigiTrust, an adtech-focused consortium geared towards establishing a standardized ID that can be shared with publishers to aid ad target… Read More

An Irish civil rights group believes that it has successfully exposed the so-called legal fictions that underpin the online advertising industry. The Irish Council for Civil Liberties (ICCL)… Read More

About Spreaker Affiliate Program Welcome to the Spreaker Affiliate Program. You will get a 20% recurring commission for every new customer you refer to our platform, for the course of a y… Read More

IAB Europe and the IAB Tech Lab have released the second iteration of the Transparency and Consent Framework (TCF), a guide to help digital advertisers comply with the market's General Data… Read More

IAB Tech Lab has launched its Digital Measurement Compliance program into markets outside the US, with Japan-based Cyber Communications Inc (CCI) the first to run an audit and secu… Read More