Zomato has remarkably captured India’s booming food delivery market in less than a decade through smart marketing strategies. This comprehensive article analyses the key aspects of Zom… Read More

The word is an acronym that stands for: B – Budget: Whether the customer can afford to buy something. A – Authority: If the person in q… Read More

Nykaa has achieved phenomenal growth as a D2C beauty retailer in India by leveraging digital marketing and strong brand partnerships. This article analyzes key elements of Nykaa’s mark… Read More

Editor’s Note: This article was updated on October 23, 2023 to include the latest information.  As we plan our 2023 travel and training calendars, customer experience (CX) and… Read More

Are you ready to transform your marketing strategy and skyrocket your conversions? Unleash the power of a sales funnel to guide potential clients from awareness to sale and grow your busines… Read More

Business Planning for Startups Starting a new business is an exciting and challenging venture, filled with promise and potential. However, it’s vital to recognize that the road to e… Read More