Andy Rice (@ricecommaandy) talks about his best (Snickers) and worst (Snickers, too) adverts of the week with Jenny Crwys-Williams during The Ad Feature on Talk Radio 702. Find out why these… Read More
by Andy Rice (@ricecommaandy) Not since Rolls met Royce have two words been so intimately joined at the hip. The concept of brand purpose has become so ingrained in the marketing vernacular… Read More
by Andy Rice (@ricecommaandy) In whose hands are brands best off? Where should a CMO look for the best counsel? These are questions that heads of marketing have been grappling with for decad… Read More
Inspired by a simple packaging innovation for a new coffee brand, Andy Rice (@ricecommaandy) reflects on the disproportionate impact of small things on people’s perceptions of brands… Read More