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What is branding? What steps are necessary for branding?

What is Branding? A strong brand with unmistakable character and credible USP (Unique Selling Proposition) is invaluable to a company. In a globalized world, almost all products and services can be copied – and especially in e-commerce, there is probably somewhere in the world a provider of a comparable product at a lower price. This makes the WWW […]

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What is branding? What steps are necessary for branding?

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