There is no doubt that the Internet has brought about a great change in the way contemporary Marketing is done. Also, in the coming times, there would be a greater paradigm shift in the global marketing and communications platforms; characterized by information ‘pull’ rather than ‘push’, user-generated content, directness, information exchange, online partnerships, online communities and social networking.
Customer centric approach helps marketer to understand the specific needs and demands of the customers and fulfil these by offering the bundle of attributes that can be called as products or services. The internet is helping the marketers in a way that has never been done before. This has become possible because of the accurate mapping of customers and segments through the use of web-based communities and applications, such as social-networking websites, blogs & mobile applications. These new applications represent a fundamental change in the way people use the Internet, their online expectations, and experiences. These web applications and places have helped the marketers and at the same time have influenced the purchase behavior of the net users. The behavior has been greatly affected by the word of mouth and Click of Mouse, the Net Buzz, online trends, and the inspirational loyalties.
Online marketing communications are moving toward interactions between marketers and consumers rather than being directed from a marketing organization to masses of consumers. It is now possible for an individual to be just as efficient in broadcasting information, both positive and negative, about an organization as it is for a large corporation to promote itself. The social networking that allows the quick and easy dissemination of positive and negative information has become an important tool for the marketers to understand the pulse of end users and their shifting preferences.
Mangalmay conduct various workshops and proper certified courses on Digital Marketing so that management students can have the thorough knowledge about the digital marketing and can get various opportunities in a Digital Marketing World.
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