Homegrown technology and IoT company Smartron launch an exclusive Sachin Tendulkar-branded mobile phone in on Wednesday, which will be the first-ever signature series of the master blaster for a mobile phone brand.

Last year Smartron launched its much promising smartphone t.phone, which was a little on the expensive side but had lot of promise.

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Earlier, industry sources said that Tendulkar was recently spotted shooting at a studio in Mumbai for Smartron that is working on their next device under the project name “Rimo SRT”.

This will be their third device in less than a year, earlier ones being the t.phone and t.book.

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The device, that was seen being used during the shoot, appeared to have back fingerprint sensor and cricketing legend’s signature, the sources said.

The company, however, declined to comment on it stating that “we will in due course of time announce a range of devices in mobile, laptop, wearable segment”.

Priced at Rs. 24,999, the company last year launched t.phone which sports a dual-tone colour scheme and comes in classic grey, metallic pink, steel blue and sunrise orange.

The 64GB device has a 5.5-inch, full-HD Super AMOLED display with 401ppi and is powered by the Qualcomm Snapdragon 810 processor.

The company has not customised the user interface and, running on Marshmallow, the t.phone delivers stock Android experience.