The Internet Never Forgets. In a rush to sanitize the error they did, Eve Woman (of Standard Group Limited) deleted the online article that sensationally claimed Wilkins Fadhili sold 3000 chapatis a day to save for his studies abroad. This would-be crucial evidence vanished. Luckily, it was not too late. Daily Updates presents an exclusive of the deleted article that show it was either intentional and/or sponsored. Was he paid?
On January 21, 2019, a sensational article hit the interwebs via the Eve Woman page of Standard Group website. Titled 'Main man: Chapatis paid for my UK Master’s degree', the article praised the achievements of one 27 year old Wilkins Fadhili.
Recent accusations and an admission on live radio confirm that Mr Fadhili conned some of his clients and did not deliver on brand development as he promised. He admitted that he had partied away most of the money and was willing to amend his mistakes by refunding money or doing pro bono work.
Fadhili has today confirmed that he did not study at the University of Leeds and was in an intimate relationship with Ruth Ambogo.
Below is the full original article that first appeared on Eve Woman under this link that now redirects to the Standard Group homepage.
Main man: Chapatis paid for my UK Master’s degree
Studying Brand development and strategy in the UK opened up a new world for Wilkings Fadhili. The 27-year-old master of brands shares why he founded Brand Lab Africa, a company that handles personal and company brands
ALSO READ: Don’t do it for fame: Raymond Ofula’s tale to successAs a brand development strategist, what does your work entail?
I help strategise in growth of personal and company brands to achieve a certain goal, making sure the strength and value is maintained and connected to different extensive audiences. I work with beginners and those who have started and want to scale up.
Tell us how your business started…
After my Bachelors in Mass Communication and Business Development at Daystar University, l got job at a local media house as a content strategist, where I created commercial content for clients. But my boss started frustrating me by refusing to sign the strategies I had created. It got worse, I quit to start freelancing. Later, after my Masters, I founded Fine Torch Africa where I created fashion creative designs, brand strategy, start-up development and business incubation. It is the latest Brand Lab Africa.
How easy, or hard was it to start?
First, it was about finances. Also, convincing someone that I was the best person to deal with his/her brands and that of their companies took time. Some wanted to be worked for without pay. However, I countered by knocking on many doors, sending texts to so many people. For some who resisted, I would still insist they let me try.
How do you finance your activities?
ALSO READ: Why I believe in women: Gender activist James NgomeliI invest what my clients pay. But when starting I got a grant of Sh16.5 million by 1608 Creatives, a US-based company that empower youth in entrepreneurship and gave some capital to start own businesses.
What are the charges?
It is Sh50,000 for personal and Company/Corporate brands Sh150,000 per month. However, duration varies — the shortest takes six months others one year or over.
A company and personal brands; what is the difference?
For the company, the target is around certain product or service for a larger mass/audience, while personal is about individual; what he/she stand for, what they are trying to achieve.
Between men and women; who seek more brands and why?
Around 70 percent of my clients are women or companies managed by women. I don’t understand this trend.
ALSO READ: Nobody could tolerate me: Felix Mbithi’s tale on reforming from alcoholismIf I must succeed in this brand business, what should I do?
It is all about the kind of impact you want to create out there as company or as personal brand. It should be clear so that people can buy into that impact, or want to be associated with you as a personal brand.
Who are the big names you have handled?
I have worked with media personalities like Pinky Ghelani, Betty Kyalo, Kirigo Ng’arwa and Edith Kimani, Usain Bolt, as brand experience within Africa, musician Gilad Milo, Pearl Nthusi SA actor, NRG Radio Presenter Elodie Zone, Vera Sidika, KICC CEO Nana Gecaga, Willy Amabaka Kenya Sevens Rugby player and Jason Dunford, former Olympian swimmer
… and of the companies?
Kenya Village Market, Toyota Kenya, Huddah Cosmetics, Executive Water, Deacons East Africa, Reebok Africa, SuzieBeauty, RavelWorks Africa, Vera Sidika Beauty Palour and Stanbic bank.
What is your relationship with LinkedIn?
July last year, LinkedIn contacted me to be their East and Central Africa influencer. I represent LinkedIn in creating content around it and helping people understand that there is so much about LinkedIn. Personally, I get 90 per cent of my clients from LinkedIn, so I inspire others to utilise it. Every month, we host an event called LinkedIn Kenyan Meet Ups, where different people like strategist and entrepreneurs meet and have conversations at work.
You have been invited to speak in various forums…
In 2007, I spoke at the Global Entrepreneurship Summit hosted by President Uhuru Kenyatta and then US President Barack Obama, spoken severally at TEDx Canada, have been invited next month and Blaze Safaricom as mentor and speaker.
Ever handled a crazy brand idea?
Yes, you remind me of a certain socialite. It was crazy. I didn’t know how to respond when she called. First, it looked like a risk, I kept wondering how people will view me working with her, with all the controversies labelled against her; whether true or false. But we sat down and developed a strategy. I advised her to do something outside the socialite and video vixen box. This saw the birth of her business. So far, it is working.
Talking of brands...why can’t you prepare men and women brands for marriages?
I am yet to receive such an offer. It is also tricky. But for now, the only thing I can do is organise creative ways couples can propose to each other and wedding events. Also, connect them to marriage experts.
At some point, you prepared and sold chapatis in Kakamega town?
Yes, in 2012, while freelancing after quitting the media organisation I worked for. I felt I needed more knowledge, but didn’t have enough money. So, I travelled to my rural home, Kakamega, and started cooking chapatis in wholesale. In a day, would cook around 3,000 chapatis in a kibanda and deliver them to hotels. With chapati going for Sh 10 at wholesale price, I made Sh30,000 a day. After a year, I had saved enough and flew to the University of Leeds for my Masters.
What did you study?
I worked towards a Masters in Brand Development and Strategic Partnerships at the University of Leeds in the UK. I am planning to enrol for my Doctorate, still in Brand development.
Have you ever handled a brand that failed?
Yes, I remember one. The client needed me to position the brand to a specific market but, at that time, the market wasn’t responsive. The client understood the challenge and had to wait for appropriate moment.
What brand would your ideal woman be?
Hard-working, God-fearing and goal-oriented.
Experienced any dark moment in this journey?
In December 2017-March 2018, l lost my office, team and clients. I was just alone. It was an in-house challenge and matters to do with trust and mismanagement that I need not discuss here.
Any award you’ve won?
I was recognised in the Forbes 30 under 30 in Africa, in 2017 and Top 40 under 40 men in Kenya 2015 and 2018. I have just received nomination as 2018 among most influential young Kenyans, by Advance Media.
When you’re not managing brands, what are you doing?
I watch a lot of investigative and action movies. Recently, I’ve picked on cycling and I do lots of it.
What are you working on now?
I have launched my latest initiative called Brand Lab Apprentices, where since last year, I have enrolled various youth interested in brand strategy, management and development, to work with and mentor for at least several months. Thereafter, I can either employ them or link them to other companies directly. I feel it is that time we get something for Africa and understand Africa. I want to raise a generation of young and aggressive brand development strategists for the next five years.
The Standard article was penned by Nanjinia Wamuswa, who has written many articles for the media group as seen here.
The article claimed Fadhili cooked 3000 chapatis a day but during the NRG interview, he admitted that there were only 300 cooked.
Unfortunately, articles like these raise questions on the ethics of journalists who write articles about successful persons in the society. Could it be a sponsored post?
What this Wilkins Fadhili story shows us is that never trust anyone you see on media. These interviews, editorials, "Top 40 under 40" lists and Blaze mentorships are all paid for, or done using skewed methods like bribery. Imagine a list of top bloggers without Nyakundi in it. pic.twitter.com/oRDCSNiEFF— Le Presidente’ (@AtGuru001) January 27, 2019
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