Taiwanese media startup The Information Lens lands take care of prime video studio Dawin
Taiwanese digital Media startup The Information Lens launched solely 4 years in the past, but it surely shortly grew to become one of many nation’s most prolific information sources by leveraging social media to achieve youthful viewers. As we speak it took one other large step by asserting a strategic partnership with Dawin, one among Taiwan’s prime video and movie manufacturing corporations, that can assist it attain a wider viewers.
Based mostly in Taipei, with an workplace in Hong Kong, The Information Lens now claims 7 million month-to-month distinctive guests and publishes 4 on-line editions: Chinese language-language websites for Taiwan, Hong Kong and Southeast Asia and an English-language website aimed toward worldwide readers.
Its partnership with Dawin offers The Information Lens entry to sources like video and audio recording studios and personnel to create weekly applications and different content material. As a part of the settlement, The Information Lens will create movies for distribution on TV channels and OTT platforms (offers haven’t been introduced but, however one apparent candidate is iQiyi, which is usually referred to as “China’s Netflix” by Western media), in addition to its personal websites.
Co-founder and chief government Joey Chung tells TechCrunch that The Information Lens is among the first digital media startups within the area in to accomplice with a serious video manufacturing firm, which not solely offers it the power to create authentic programming with excessive manufacturing values, but additionally land distribution offers that can considerably increase its viewership. The Information Lens has gained a popularity for interesting to viewers of their twenties and thirties, a lot of whom had been turned off by raucous, celebrity-obsessed Taiwanese media shops, by specializing in information evaluation and utilizing social media. Working with TV channels will enable The Information Lens to achieve new demographics, together with older and extra prosperous viewers, which in flip helps improve its monetization alternatives.
The Information Lens additionally introduced that Ben Tsiang, the co-founder of Sina.com and documentary manufacturing non-profit CNEX, has joined its roster of angel buyers and advisors. Tsiang’s presence offers The Information Lens one other tie to main media corporations. Its buyers embody North Base Media, which was launched by former Washington Submit and Wall Avenue Journal editor Marcus Brauchli and Media Growth Mortgage Fund co-founder Sasa Vucinic to put money into impartial media startups, Wiskey Capital, Walden Worldwide and Trinity Funding.
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