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AMP, Instant Articles, Canvas, and Apple News: Future of the Mobile Web

Mobile is the platform for today's applications and tomorrow's innovation.
Over the last five years, the mobile web has been gaining significant ground over desktop systems. Just look around you! Everywhere you go, there is someone who is walking around on their phone. In stores, people are using apps to get pricing information, texting with people at home on what to buy, even logging onto Amazon and making a purchase. The mobile web is everywhere and will continue to be a force for further automation in the technology industry.

According to the Pew Research Center, "The vast majority of Americans – 95% – now own a cellphone of some kind. The share of Americans that own smartphones are now 77%, up from just 35% in Pew Research Center’s first survey of smartphone ownership conducted in 2011.  Today just over one-in-ten American adults are “smartphone-only” internet users – meaning they own a smartphone, but do not have traditional home broadband service. Reliance on smartphones for online access is especially common among younger adults, non-whites and lower-income Americans." Link:

Today, we're talking about some of the new technologies which make the mobile web faster, rich in content, and only used on mobile devices. These include:
  • Apple: Apple News
  • Facebook: Instant Articles
  • Facebook Canvas
  • Google: AMP
Apple: Apple News
The Apple News application  1) takes really simple syndication (RSS) feeds and displays them within the App, or 2)  make the article inside of the Apple iCloud news publication. Regardless of which way you bring articles into Apple News, they must be approved before publication. By storing your feed on Apple's servers, it makes it quicker to bring the page up on your device. Apple News is available for iOS 9 and above operating systems.

Facebook: Instant Articles
As with Apple News, Instant articles uses the RSS feeds and saves a local copy to Facebook's servers. When a Facebook users bring up these Instant Articles in their browsers, it loads faster because they do not leave Facebook's domain. But, unlike with Apple's News app, you can create your own ads to cycle through your Instant Articles or join Facebook's Audience Network (FAN) to have other people's ad roll through your Instant Articles, making money in the process. For tracking, you can use sites like Google Analytics and integrate it into the Instant Articles. It is available for newer phones carrying the Android Jelly Bean/Apple iOS 7 and above operating systems. As a test, I implemented Instant Articles on my Facebook public page at It takes the blog entries, through RSS, and displays them in my Facebook Instant Articles. I haven't implemented ads on Instant Articles, so if you have the right operating system, you can read this information via your Facebook mobile app! Also, your feed must be approved before you can make Instant Articles.

Facebook: Canvas
Canvas is a tool built for making the best ad you can out of mobile. Through the device, you can bring the customer into your ad by making them be a part of it, via swiping, panning, tilting, and moving through the announcement.

Facebook Audience Network
I mentioned this in the previous two topics. If you didn't want to use adds that you developed in your Facebook Canvas or Instant Article feed, you can use the Facebook Audience Network (FAN) to target ads for Facebook users. "Ads in the Audience Network are designed to help marketers meet key business objectives, like driving app installs and engagement. To help deliver the best ads possible, the Audience Network delivers ads in three creative formats: 1) Banner, 2) Interstitial, and 3) Native" from

Google: AMP
Accelerated Mobile Pages (AMP) is a project from Google for an increase in the speed of the mobile web. It is open source and uses JavaScript, AJAX (Asynchronous JavaScript And XML), as well as the HTML DOM (Document Object Model). The end result is to take your content and make it load faster, have graphics, and render quicker on the screen. On the AMP site (see link below) it goes into the process of taking an HTML page and converting it to AMP.

Improvements are happening every day to the mobile landscape. The technologies that are discussed here are a small handful of what's available for developers. Mobile is the platform which everyone is using today and will only improve with age. If you have any questions, comments, or concerns: please let me know by leaving a comment.

Thank you for your time and reading this blog.

Next Blog
I am looking at a few good topics, but if there is anything you want me to focus on, please let me know.

This post first appeared on The IT Lexicon, please read the originial post: here

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AMP, Instant Articles, Canvas, and Apple News: Future of the Mobile Web


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