Email Marketing should be an important part of designing every small business website’s online strategy. That is where the real money is made. It’s probably the best kept secret about doing business on the internet.
My goal is to introduce you to the facts about email list and share tips on building list. A couple of the blogs I frequent, Marketing Tech Blog and Michael Hyatt, had good post on how small businesses can capitalize on using email marketing to grow.
If your home based business or a small business website is not engaged in building an email list check out these details on getting a list started or call me and we can talk about it further.
Let Me Show You The MoneyI’m sure some of you are saying to yourself, I’m not ready to get into growing a mailing list. Some of you may not have enough info about how mailing list work to consider it.
So I’ve put together a few solid reasons why if you don’t ever do Facebook, Twitter or other social media, you still need to consider building email list.
What makes having a tool that adds names to your subscribers list an important part of every small business website is the return on investment that you can expect to receive.
For every dollar spent on email marketing in 2011, there was a $40.56 return. The next closest technique was search engine marketing at $22.44.
The money comes from offering special opportunities to do business with you to members on your mailing list. Think about what a powerful tool a list can be. You could have email addresses of thousands of customers, former customers and potential customers, ready-buyers, that know, like and trust your business that you can send an email blast to anytime you want.
5 Reasons Why Email Marketing Works
Once subscribers sign-up for your email list they will place high expectations on you. Once you meet or beat their expectations, they will be appreciative of the quality information you send also guides them through the buying process. The top performing emails have actionable content that maintains a conversational approach.
The main reason email is such a powerful marketing tool for owners of small and home based businesses is it contains a list of buyers ready to do business with you, if you follows these basic rules:
- Give them news relevant to issues they are facing today
- Keep them updated on trends and techniques that save them time and money
- Let them be the first ones to get discounts on your products and services
- Place loyal subscribers and purchasers an VIP list (hot leads) for special promotions
- Give freebies as a reward for putting their address and other information about their buying habits into the email marketing funnel
Don't neglect your Email marketing strategy while focusing on getting better positions on search engines, more online promotion and increased presence on social media. Those marketing channels may deliver more visitors to your website, but not necessarily more revenue downstream.