If all goes to plan, tomorrow morning I will be interviewed at 8.30 pm UK time on BBC Hereford and Worcester about a series of images from a film made by Just Pray UK that have been placed on hoardings at a railway station in Hereford.
Readers will remember that there was a great deal of huffing and puffing when UK cinemas banned the Film late last year.
The Digital Cinema Media (DCM) agency, which handles British film Advertising for the major cinema chains, Odeon, Cineworld and Vue, said it had a policy of not accepting Political or religious advertising content in its cinemas.
It said that:
Some advertisements – unintentionally or otherwise – could cause offence to those of differing political persuasions, as well as to those of differing faiths and indeed of no faith, and that in this regard, DCM treats all political or religious beliefs equally.
Well, Just Pray has come up with what it no doubt thinks is a cunning stunt to counter that ban: hoardings showing four images from the 60-second Christian propaganda film are targeted at passengers arriving at Hereford station.
The Bishop of Hereford, Richard Frith, above, will also be greeting passengers with Just Pray postcards. He said:
We think this is a great idea. The justpray.uk website has attracted so many people and we want those locally to know all about it too. You don’t have to be an expert on how to pray, the website gives you an opportunity to just pause and have your say.
The images are displayed on 8ft by 8ft hoardings which will remain in place for six months.
The BBC contacted me today to ask whether I would be agreeable to be interviewed about the campaign. I emailed them back, saying that I, personally, had no problem with the hoardings as they seem not to be in breach of rules laid down by the Advertising Standards Authority, which addressed the cinema ban of the film here.
But I will point out in the interview that this is an exercise in futility. The vast number of people seeing these silly images will dismiss them as wholly irrelevant.
I will also say that the C of E is desperately clutching at straws. Its membership numbers are continuing to plummet, and, according to this report today only around 16 percent of people in the UK are C of E members, and of these less than 11 percent attend services at least weekly.