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Enhance Your Marketing with Bonus Content

Recently, BookBub ran a compilation of New Year’s Resolutions from bestselling authors. Each of these resolutions focused on what the author is planning to do in 2018 to more effectively market her Book.

One author’s resolution stood out for me. I thought it was worth sharing.

Debbie Macomber is an extremely successful American author. She writes romance novels and contemporary women’s fiction. Six of her novels have become made-for-TV movies and her Cedar Cove series of novel was adapted into the television series of the same name. Many of her books have been on the New York Times bestselling list.

I am seriously impressed by the extras she provides her Readers. Here is what she said on BookBub:

“I have always been an author that wanted to do more, something extra above and beyond. In many of my books I have included a recipe used in the book, a knitting pattern or anything to enhance the reader’s experience of connecting to the story while reading the book. Something little, not a lot, but that has garnered big results. I have also built up my reading list by expanding on the experience while reading the books by providing town maps, character lists, and newspaper articles surrounding the series. In today’s digital world, I often offer themed recipe and holiday cards for readers to print and use as well as desktop wallpapers. Each book has a Pinterest page associated with it to help inspire readers to connect to the story in as many ways as possible. Since these efforts have allowed me to engage more with my readers, I’d like to create more of these types of assets in 2018.”

I think this concept of bonus content is worth exploring further. Let me break out for you the type of bonus content that Debbie Macomber gives her readers:

  • Themed recipes
  • Knitting patterns
  • Maps
  • Character lists
  • Newspaper articles related to her story
  • Desktop wallpapers
  • Dedicated Pinterest Board for each book related to topics in the book

Whether you are a fiction or a nonfiction author, you can take a lesson from Debbie Macomber. Providing your readers with bonus content is a great marketing tool. Bonus content rewards your readers and enhances a connection between you (the author) and your readers.

I encourage you to follow Debbie’s example and make one of your goal’s this year to create bonus content to enhance your marketing efforts.

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This post first appeared on Marketing Christian Books | A Personal Guide To This Unique Market, please read the originial post: here

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